Writer - Expert Market Brands · Old Street, London | UK · Hybrid Remote

The RoleWorking as part of the Expert Market team, your role will be to conduct research and write high quality, informative content for one of our leading digital brands. This content will attract users interested in the products and services we offer through organic search.As a Writer you will conduct product research, surveys and interviews to produce world class content that offers unique value to a user.In addition to your content production responsibilities, a Senior Writer will have opportunities to pitch article ideas to the brand Editor, act as a mentor to other writers in the content team and represent the brand in the media when relevant opportunities arise.There will be opportunity to work with departments across the company, and get to know how the Publishing team can help other teams be successful.Our TeamThe Brands team is responsible for growing the organic traffic of brands such as The Eco Experts, Expert Market, Startups, Tech.co and Website Builder Expert. The department consists of:
Content team - responsible for creating and delivering a high-quality content strategy that meets organic traffic and conversion targets, and delivers a trusted and unique brand experience.
Audience team - responsible for delivering audience development strategies that grow the reach and visibility of MVF’s brands. The team comprises SEO and Campaigns (link acquisition) teams.
The Insight team - responsible for conducting in-depth research into key subject areas and target audiences, with the aim of building brand authority and trustworthiness as well as key client relationships.
Responsibilities: Production of engaging, high-quality content to deadline that helps users make the most informed decision. Write new product and company reviews, how-to guides, informational and commercially oriented articles that will bring targeted, high-quality traffic to the websites. Update existing articles to improve their overall quality and ensure the information on the site is up- to-date, fresh and relevant. Extensively use/ conduct research on products we feature on the website and demonstrate expertise expert in the topic areas you are asked to write about. Undertake background research - including desk-based research, conducting site visits, surveys or in-depth interviews - to better understand our audience’s pain points, and to gather experts’ opinions and views. Fact-check, edit, revise, review and proofread work especially in response to feedback. Produce supporting material for outreach campaigns (e.g blog posts) to earn new backlinks for the website. Write news and features articles that attract traffic to the website and earn links from other authoritative websites when required. Work with other teams (including Outreach, Brand, PR & Technical SEO) to improve processes, brand exposure and the website overall. Pitch ideas for articles to the Editor that will help the brand achieve one or more of its goals. Act as a spokesperson for the brand by representing the brand in the media when required to do so. Set a leading example with the quality of writing and way of working for other writers in the team to follow. Provide other writers with clear and constructive feedback to help them develop. Run workshops or development sessions for others in the content team when required to do so
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