Visual Merchandising Lead

Founded by our inspiring CEO Connie Nam, Astrid and Miyu is internationally celebrated over a decade later as being more than just a jewellery brand with innovation at its core and a strong mission to revolutionise the jewellery experience. We celebrate and empower diversity, recognise the value of our people & support matters that are important to us - everyone is welcome. To see this in action, check out our Tik Tok.
Alignment to our core values is what we cherish above and beyond anything else. Our 3 core values are:
Grow Together, Celebrate Each Other and Break All Boundaries
We are proud of our journey so far and we're still growing and need more ambitious and values driven people to join us.
WHAT'S THE MISSION?
As an inspirational leader, you will play a pivotal role in driving commercial success, implementing strategic initiatives, conceptualising compelling window displays, and creating captivating in-store experiences. You will be at the forefront of adapting our brand to new international markets, ensuring consistency and innovation across all touch points whilst enhancing innovative experiential retail.
WHAT DOES SUCCESS LOOK LIKE?
Inspirational Reverse Leadership
Adopt a reverse leadership approach inspiring continuous growth to your team through training, coaching, and frequent reviews Collaborate closely with other teams across the business including brand design, marketing & retail leadership Commercial Strategy
Develop and execute inspiring visual merchandising strategies aligned with our values and mission, as well as our experiential retail pillars: Community & Connection, Memorable Moments and Inspiration & Innovation Create and manage all budgets and timelines for your team to ensure we're as commercial as we can be In-store Displays & Window Concepts
Lead the conceptualisation and implementation of captivating window displays that attract and engage our customers, keeping us innovative & ahead of the curve Design and execute visually impactful in-store displays that enhance our product and align with our in-store experience to drive sales and inspire our customers Work closely with store managers to ensure consistent execution of VM standards across stores through storytelling and brand messaging Source and design props and visual elements that complement our brand aesthetic and enhance the overall customer experience Continuously refresh and evolve visual elements to maintain excitement and relevance Experiential Retail
Champion our experiential retail pillars to elevate the customer journey and foster brand loyalty Create interactive and sensory experiences for the store to create memorable moments for customers Continuously innovate and explore new ways to differentiate our brand through immersive retail experiences WHAT WOULD YOU LIKE FROM ME?
A values champion and brand ambassador, our values resonate deeply with you Ideally 5+ years experience in a Visual Merchandising leadership role within the retail industry Strong understanding of retail principles, consumer behaviour, and market trends. Creative flair with a keen eye for design and aesthetics. You have the ability to develop and mentor a high-performing team to create an environment fostered by learning, growth and development Strong leadership, communication, and interpersonal skills, with the ability to influence and collaborate with cross-functional teams and stakeholders at all levels. Strong strategic thinking and problem-solving abilities, with the capacity to anticipate and respond effectively to changing market dynamics and business needs. You're always looking for a better way to do things and are naturally curious in everything you do and every conversation you have Flexibility to travel internationally as needed. Proficiency in relevant software and design tools (e.g., Adobe Creative Suite, SketchUp, AutoCAD) is a plus.
WHAT WE DO FOR YOU:
£55,000 base salary + bonus Product Allowance + Friends & Family Discount 25 days holiday + 1 day/yr service Many Socials and Awards evenings to celebrate our amazing team Personal Financial Coaching Sabbatical after 3 years service Increased parental leave after 2 years service We have lots of little extras but we really believe the best part about working for us is being surrounded by people that share our passion for our mission and values, and having the freedom to be fully empowered to flourish and be your best self.
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