Vice President, EMEA Marketing

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Vice President, EMEA Marketing Communications
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locations
London
time type
Full time
posted on
Posted Today
job requisition id
R1490
Job Description SummaryFor over forty years, HarbourVest has been home to a committed team of professionals with an entrepreneurial spirit and a desire to deliver impactful solutions to our clients and investing partners. As our global firm grows, we continue to add individuals who seek a collaborative, open-door culture that values diversity and innovative thinking.In our collegial environment that’s marked by low turnover and high energy, you’ll be inspired to grow and thrive. Here, you will be encouraged to build on your strengths and acquire new skills and experiences.We are committed to fostering an environment of inclusion that promotes mutual respect among all employees. Understanding and valuing these differences optimizes the potential of both the individual and the firm.HarbourVest is an equal opportunity employer.This position will be a hybrid work arrangement, which translates to 3 days minimum per week in the office.Join our growing global Marketing team in London to lead the expansion of our marketing strategy in continental Europe. We are candid, energetic, and entrepreneurial, and we strive to be the best Marketing organisation we can be. Bring your opinions, sense of humor, and expertise and let’s shake things up.The ideal candidate is someone who is:Strategic, creative, and entrepreneurialExperienced working within a global, cross-functional teamHas a player/coach mentality. We are still building our capabilities and teams, so our senior team rolls up their sleeves to both strategize and do the workPossesses excellent verbal and written communication skillsStrategic marketing experience that includes experience across EMEA in ensuring marketing programs are successful and align with Marketing success metricsConsistent record of crafting and implementing successful marketing and advertising campaigns across continental Europe, from PR, to content and events in a highly regulated environmentAsset management marketing experience required; specific experience in institutional and high net worth (HNW) client segment marketing preferredExperience leading a geographically dispersed EMEA teamKnowledge of advertising strategies including search engine marketing, advertising, and how to deploy across EMEA What you will do:Work closely with the global head of marketing communications and US-based counterparts to define, refine, and implement HarbourVest’s marketing strategy in EMEABuild and enhance recognition of HarbourVest’s brand and market position in EMEA, with an emphasis on institutional and HNW client segmentsOrchestrate the development and execution of initiatives and lead all aspects of EMEA PR, client events, and internal communicationsWork cross-functionally with US brand team to plan, create, and launch creative campaigns and compelling stories that resonate with audiences across EMEAEstablish goals and create strategy for meeting EMEA marketing results and metrics, working closely with colleagues across teams and functionsPartner with global peers, EMEA IR team and investment product specialists to align efforts globallyBuild strong relationships with global colleagues across channels, including PR, Internal Communications, Product Marketing, Digital, Design, Events, and Thought leadership.Lead 2-person London-based team in EMEA and relevant agency resourcesOccasional cat-herdingAnd other responsibilities as required What you bring:Understanding of how to market in a highly localised environment in various countries across EMEAExperience with maximising KPIs to measure success and analyse results to make strategic recommendationsStrong interpersonal skills and the ability to not take oneself too seriouslyDedicated and inclusive leader, able to empower staff and build teams and processSkilled at forming relationships across an organisation including key partners and individuals at all levels of seniorityStrong project management skills, including proven organisational skills with attention to detail, able to optimally manage multiple projects Education Preferred:Bachelor of Arts (B.A) or equivalent experience Experience:10+ Years of proven experience in a marketing capacity preferred (VP)10-15 Years of demonstrated ability in marketing in EMEA, including brand and campaign management, advertising, digital marketing, events, public relations, and internal communications5-10 Years of asset management, financial services, or private equity marketing experience
About Us HarbourVest is an independent, global private markets firm with 40 years of experience and more than $112 billion of assets under management as of June 30, 2023. Our interwoven platform provides clients access to global primary funds, secondary transactions, direct co-investments, real assets and infrastructure, and private credit. Our strengths extend across strategies, enabled by our team of more than 1,150 employees, including more than 220 investment professionals across Asia, Europe, and the Americas. Across our private markets platform, our team has committed more than $58 billion to newly-formed funds, completed over $49 billion in secondary purchases, and invested over $35 billion in directly operating companies. We partner strategically and plan our offerings innovatively to provide our clients with access, insight, and global opportunities.
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