Trade Marketing Manager (UK)

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Skin + Me is a mission driven start-up with seriously big skin goals.
We're looking for an experienced Trade Marketing Manager to join the Team at Skin + Me. This is a hybrid working role with three days a week in our Paddington HQ (Mon, Tue, Fri) and two days remote. You will also get to make ad hoc site visits to our retailer partners.
As the Trade Marketing Manager at Skin + Me you will lead the strategic and operational development of trade marketing initiatives that support our brands' purpose by building awareness, loyalty and sustainable sales growth within our trading retail accounts.
What you'll do:
Develop and execute an annual trade marketing plan in line with the Skin + Me retail strategy, brand values and develop new approaches for all retail channels to drive sell in and sell out initiatives
Strategic development of a joint business plan in collaboration with the wider commercial team
Build our promotional plan and associated presentation tools for brand/product launches, brand penetration, sales growth, customer acquisition and retention programs
Take accountability for the 'UK Retail trade calendar' and implement all relevant updates for our retailing partners
Manage and maintain trade marketing budgets
Establish KPIs, analyse results and develop strategies to maximise ROI
Provide accurate forecasting for trade marketing activities with projections for specific tactics
Ensure the planning and perfect execution of retail VM updates, trade activations and experientials, in line with brand guidelines and positioning
Learn and define the best local promotion strategies in order to bring a concrete commercial and economic evaluation and implementation of trading plans
Develop trading event strategy for the UK both B2B & B2C to drive brand awareness and achieve commercial KPIs, and implement all associated activities and initiatives
Analysis of sales and marketing data and trends in order to define strategic initiative programs for the sales team in stores
Support the Field Sales + Education team with trading plans
Regular site visits with the team to build relationships, understand the result of the trade activities and for market research
Monitor competitor activity on the market, through strong stakeholder relationships with our wider brand, growth and creative teams
Who you are:
Around 5 years of experience in a similar role
Strong experience working with major UK beauty retailers
A passion for skincare and beauty with a deep understanding of the UK beauty market and trade marketing tactics
Commercially-minded and driven by hitting targets
Highly organised and able to effortlessly manage multiple work streams at the same time
Confident communicator with strong negotiation and relationship management skills
A strong analytical understanding of how to apply data to measure success
You have an entrepreneurial mindset and you're a self-starter who thrives in an environment that values bias-for-action and execution
Benefits
25 Days Holiday (+ all the usual Bank Holidays) - It's important to take a break and recharge, that's why we offer a generous holiday allowance
Free Breakfast & Lunch - It's important you are well fueled for the day so we've got your breakfast and lunch covered. Plus drinks and snacks are available too!
Hybrid working to give you flexibility - We are all remote on Wednesday and Thursday. When we are in the office on Monday, Tuesday and Friday our core hours are 10-4. If you're an early bird you can do 7-4, and if you're a night owl 10-7 is fine too.
Equity - We offer a competitive salary and a generous share award package that means every employee has a stake in the business. We really are all in this together
Health and wellbeing focus - We offer a healthcare cash plan, cycle to work schemes plus free healthy breakfast and lunch in the office. We'll be sure to always prioritise your physical and mental health.
£500 annual development budget for any learning, training and development opportunities. Courses, books, software - if it helps you in your role, we'll help you get it.
For working parents, we're proud to offer assistance, helping you save on nursery fees. The workplace nursery benefit allows you to save tax and National Insurance on the full cost of your nursery fees each month.
Culture club - Our culture club team meets every week to make sure we celebrate our big wins and milestones too, with parties, surprises and more.
You'll get highly discounted Skin + Me products for you, and 10 friends + family too.
Generous employee referral scheme, if you know more fabulous people refer them to work with us too and you'll get a bonus when they pass probation.
Dog-friendly office with two very cute resident dogs!
More about Skin + Me:
There's a huge problem in the world of skincare: people struggle with more than just how their skin looks. They also worry about how it makes them feel and how to manage it long-term. We're on a mission to change that.
The truth is that achieving your best skin isn't complicated. The secret? Using a stripped back routine with the best combination of active ingredients for your skin goals. The right products and knowledge make it possible to tackle everything from fine lines and wrinkles to adult acne, rosacea and pigmentation. We're united in the belief that everyone should have access to expert advice, treatment plans and ingredients that work - minus the big price tag and the long dermatologist waitlist.
Skin + Me is a mission-driven start-up, building a pioneering online dermatology service powered by experts. We take customers through a simple online medical consultation and our prescribers formulate custom treatments that can't be bought on the high street. Each one is personalised to the individual's skin goals. It arrives in their letterbox each month and evolves alongside their skin - because everyone's skin is different and no two journeys are the same.
Skin + Me recently secured £10 million in a series B funding round, reflecting the growing interest in expert-approved skincare. We've raised funding from some of the best-known direct-to-consumer entrepreneurs and VCs, including Octopus Ventures. Our highly experienced founding team comes from the likes of Facebook, Charlotte Tilbury, Tails.com and Graze.com.
Our journey has just begun and we'd love for you to join us as we change the face of skincare! Think you're up for the challenge?
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