Strategic Communications Manager: Friends of the Rail Park

Overview of Strategic Communications ManagerAs the Strategic Communications Manager, you will report directly to the Executive Director and be responsible for creating and implementing the organization’s communications strategy. In this role, you will identify various entities within FRP’s partner and supporter base and determine the best way to communicate information to these diverse audiences. You will also be responsible for developing and executing tailored communication plans, leveraging digital platforms (social, website, email, etc) as well as offline channels to engage FRP’s funders, members and other stakeholders, including community-based organizations, neighbors, volunteers and other interest groups.ResponsibilitiesDevelop marketing and community engagement strategies for current programs and campaignsEvaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedbackDevelop and plan online programs and campaigns, and self guided programming based on factors such as community needs and interests, data, and viewer demographicsTrack program budgets and campaign response rates to evaluate each campaign based on goals and objectivesLead website redesignWrite interesting and effective press releases, prepare information for media kits as neededWrite content, edit, and oversee contracted design teams to produce materials such as annual reports, informational guides and brochuresCultivate and maintain relationships with community and civic groups, volunteers, and the general public in neighborhoods immediately surrounding Phase 1 of the Rail Park and along the three-mile stretchArrange community and partners meetings and other events including marketing, coordination of catering and venues, materials preparation and supplemental communicationsGeneral administrative management, including but not limited to managing calendars, performing human resource functions such as initiating processing for interns + volunteers, and handling membership / swag ordersSummary of Ideal CandidateA content creator with deep expertise in managing digital communications channels (website, social media, email marketing, etc.) who is also comfortable working across a wide range of channels and activitiesPassionate about and committed to FRP’s vision, mission and values of diversity, equity and inclusivityAble to work independently with little oversight, collaborate effectively with others and wear multiple hatsSkilled at engaging with a wide range of people from varied socio-economic and cultural backgroundsEntrepreneurial, hands-on and proactiveFlexible, accountable and team-orientedAble to work evenings and weekends (Flex time will be provided.)QualificationsKnowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual mediaInformed of trends, innovations, and changes that affect digital media and online programmingMinimum three years’ experience in communications, marketing, community engagement, public programming or related fieldsExcellent project management and implementation skills, time management, and organizational skills, including attention to detail and abilities to prioritize assignments, identify sub-tasks and keep multiple projects moving simultaneouslyExcellent written, oral, and visual communication skills * Experience utilizing data to tailor communications and contentExperience managing public programming and eventsFamiliarity with community development and public space issues a plusLanguage proficiency in Mandarin or Spanish a plusWe will begin reviewing applications after June 19, 2020.Friends of the Rail Park (FRP) is a 501(c)3 organization that drives the vision behind the transformation of historic rail lines that traverse Philadelphia into a 3.1 mile linear park that will connect 10 adjoining neighborhoods, cultural institutions, and Fairmount Park. The park has three distinct sections – the Viaduct, the Cut and Tunnel – which reflect the history of the city’s development and rail transportation’s role in it. Phase I of the park, an elevated quarter mile, opened in June 2018 as the only public greenspace in the Callowhill/Chinatown North neighborhood.As the supporting nonprofit organization, FRP leads the conversation about the Rail Park through engaging Philadelphia communities, producing programming, advocacy work, and ensuring the long-term sustainability of the park. FRP works closely with Center City District and Parks & Recreation as the key partners stewarding the Rail Park.Vision: The Rail Park will be a continuous three-mile linear park and recreation path that connects and enlivens the social, historical and environmental fabric of Philadelphia’s communities.Mission: Friends of the Rail Park is the City’s and Center City District’s partner to create, activate and enhance the quality of the Rail Park in order to engage diverse residents, bridge communities, and promote inclusivity among Philadelphians and visitors.Apply for this jobPlease email a resume and cover letter to jobs [at] therailpark.org. Include any key experience with developing and implementing a social media strategy that might not otherwise be reflected in your resume. Candidates will be expected to complete an assignment/case study to demonstrate proficiency. No phone calls please. We will begin reviewing applications after June 19.
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