Social Media Marketing Manager

Are you an experienced Social Media Marketing Manager with a love of capturing moments that matter and turning them into highly engaging social media content? Would you like to work for a Suffolk based care home company which has a national reach? If so, we’d love to hear from you as we recruit for a Social Media Marketing Manager to join our growing team. With a new innovative marketing mission this is an exciting time to join and make an impact!
About Kingsley Healthcare
Family-owned Kingsley Healthcare is a UK top 20 ranked care home group (carehome.co.uk) employing 2,000-plus staff and supporting 1,400 residents.
We have a sector-leading 4.7 Glassdoor rating and are proud to be a Real Living Wage employer. Furthermore, we are proud to have been ranked Number 1 in the UK for work wellbeing in recruiter Indeed’s Better Work Awards 2023. A true testament to Kingsley’s caring ethos.The Social Media Marketing Manager is responsible for planning, implementing, managing, and monitoring the company's social media strategy to enhance brand awareness, improve marketing efforts, and increase customer acquisition and audience engagement.
This role involves creating and curating relevant content, managing social media platforms, analysing social media data, and staying updated with industry trends and social media best practices.
Reports to: Chief Digital Officer
Responsibilities:
Strategy, Planning, Direction and Growth:
Develop and implement a comprehensive social media strategy aligned with our business goals and marketing objectives.
Identify target audience, trends, and insights to develop engaging content.
Stay up-to-date with changes in social media platforms and tools, and adjust the strategy as needed.
Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimisations.
Content Creation and Curation:
Detailed understanding of what creative content works best on social media
Create, edit, publish and share engaging content daily (text, images, videos) across various social media platforms.
Curate relevant content from industry sources and user-generated content.
Ensure consistency in brand messaging and tone across all social media channels.
Community Management:
Interact with the online community and respond to comments, messages, and mentions promptly and professionally.
Foster positive relationships with followers and manage online discussions.
Handle customer queries and complaints effectively and escalate issues when necessary.
Social Media Advertising:
Create and manage social media advertising campaigns to promote products, services, and events.
Monitor and optimise ad performance based on key metrics such as click-through rates and conversions.
Budget management for paid social media campaigns.
Analytics and Reporting:
Analyse social media data and user engagement metrics to evaluate the success of campaigns.
Prepare regular reports on social media performance and provide insights and recommendations for improvement.
Monitor, analyse and benchmark competitor social media activities.
Collaboration:
Collaborate with care home, marketing, sales, and content teams to integrate social media into overall marketing strategies.
Coordinate social media campaigns with product/services launches and other marketing efforts.
Qualifications and key skills:
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Experience using social media management platforms such as Hootsuite, Sprinklr, Sprout Social, Sendible and Brandwatch.
Proven experience as a Social Media Manager or similar role.
Strong understanding of social media platforms, trends and best practices.
Excellent written and verbal communication skills.
Detailed understanding of what creative content works best on social media
Creative mindset with the ability to generate innovative ideas.
Proficiency in social media management tools and analytics platforms.
Experience in social media advertising and budget management.
Strong analytical skills and data-driven thinking.
Ability to work independently and in a team environment.
Knowledge of SEO, keyword research and online marketing is a plus.
Previous agency experience would be an added advantage.
What will you get from the role?
By joining our team as the Social Media Manager, you can expect:
The satisfaction of working with and being supported by an enthusiastic and caring team that puts people at the heart of the business. We believe that the happiness of our staff improves the service we provide to our residents.
Ample opportunities to learn and develop your skills, with access to training and development programmes.
A supportive work environment with established procedures and processes to ensure your success.
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