Social Media Marketing Executive

Do you have a background in social media marketing? Do you have knowledge of the beauty and/or wellness industry? If so, this is the job for you! Our client design, develop, manufacture and distribute a wide range of products and you'll be part of a creative marketing team as their social media guru!Benefits
* 22 days annual leave
* 3% pension
* Free parking
* Christmas bonus
* Summer social party
* Christmas partyThe RoleThe role will see you joining a wonderfully creative team of designers and marketers and you'll be leading the social media engagement and brand awareness for wellness, health and beauty products, so you must have a background from a retailer, wholesaler or a beauty/wellness business.Responsibilities:
* Design and execute creative content strategies to maximize engagement and growth, focusing on dynamic posts such as reels, carousels, and videos in collaboration with our Design Team.
* Develop social media strategies with the aim of increasing brand awareness and customer engagement of new and existing brands.
* Conduct hashtag research and apply SEO strategies to expand visibility.
* Analyse performance metrics to refine engagement and growth strategies.
* Manage budgets for paid social advertising campaigns, ensuring optimal performance.
* Direct influencer marketing initiatives and ambassador programs to bolster brand visibility.
* Craft compelling copy for social media posts, ad campaigns, press releases, and marketing materials, ensuring consistency with the brand's tone and messaging.
* Lead the development and execution of comprehensive marketing strategies, including market trend analysis, consumer behaviour insights, and direct marketing campaigns.
* Develop and oversee PR strategies, including press releases and media relations.
* Regularly update social media platforms and manage the distribution of press materials.
* Analyse market trends and consumer behaviour to identify new growth opportunities.
* Oversee all social channels, both paid and organic.This is an incredibly busy and interesting role with so much to offer the right person. This role is Monday - Friday 9am-5pm (no hybrid option). You must be happy to be at the offices in St Albans full time.
* Lead the planning and execution of marketing campaigns, events, and product launches.
* Manage budgets, monitor performance metrics, and report findings to senior management
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