Social Media Manager

About the Company:
Our client is a leading aesthetic clinic chain known for its advanced treatments and exceptional client care. With a focus on enhancing natural beauty through the latest aesthetic procedures, the company has earned a reputation for innovation and excellence in the industry.
About the Role:
We are looking for a highly motivated Social Media Manager to enhance our client's online presence and engage with their expanding audience. This role involves developing and implementing a creative social media strategy that educates, inspires, and connects people with superior cosmetic and skincare solutions. The primary goals are to boost brand visibility and foster greater engagement across all social media platforms.
Key Responsibilities:
Collaborate with the marketing leadership team and agency partners to craft and implement a robust content strategy. Plan and schedule content that reflects both short-term and long-term goals, incorporating seasonal trends and industry developments with a variety of media types.
Produce and curate high-quality, on-brand content for Facebook, Instagram, TikTok, and Twitter. Ensure the content is engaging, inspirational, and reflective of our brand identity.
Focus on patient-centric storytelling, showcasing before-and-after transformations, testimonials, and live procedure highlights as key content themes. Additional themes include consultant and expert profiles, as well as behind-the-scenes clinic moments.
Manage the entire content production process, from copywriting and graphic design to approval and distribution.
Write compelling and effective copy that clearly communicates the clinic's core values, adjusting tone and voice to suit the target audience and telling engaging stories.
Maintain consistency in messaging and brand tone, develop proactive community management strategies, and engage with micro-influencers to expand reach and engagement.
Monitor, analyse, and report on content performance metrics to internal stakeholders. Continuously refine strategies to maximise engagement and conversion rates.
Requirements:
Minimum of 3 years of experience in social media, content, or digital marketing.
Comprehensive knowledge of social media platforms, including understanding algorithms and staying updated with the latest trends.
Strong writing skills to craft compelling and effective copy that aligns with brand voice and tone.
Proficiency in using social media analytics tools to track performance, understand trends, and generate reports. Ability to interpret data and adjust strategies based on insights.
Skills in engaging with followers, responding to comments and messages, and fostering a sense of community.
Strong creative skills to generate fresh and innovative ideas for content and campaigns.
Strong time management and organisational abilities.
Excellent verbal and written communication skills to collaborate with team members, stakeholders, and external partners.
Ability to quickly adapt to changing trends, platform updates, and audience preferences.
A strong interest in beauty or aesthetics is a plus.
If you want to be a key member of one of the most prestigious aesthetic clinics in the UK, we encourage you to
apply today without delay !