Social Media Executive

Job DescriptionSWAY Hair Extensions is now one of the UK’s leading salon professional brands and rated #1 on Trustpilot. A salon professional go-to brand offering 5 hair extension methods, 49 unique natural colour shades, and a Premium Haircare collection.Due to company growth we are looking to recruitment a Social Media Executive into the team.As a Social Media Executive you will specialise in Instagram and TikTok, you will play a pivotal role in shaping and executing our social media strategy. Your primary focus will be to shoot, edit and post compelling content that aligns with our brand identity, engages our target audience, grows our social platforms and drives brand awareness as well as sales.Key ResponsibilitiesContent CreationDevelop visually stunning and engaging content for Instagram and TikTok, ensuring clear alignment with the brand's aesthetic and core values. Implement, plan and execute a content calendar that includes regular posts, stories, reels and TikTok’s to maintain a consistent and dynamic presence across our platformsPlatform ManagementMonitor trends and stay updated on platform algorithm changes, ensuring our content remains relevant and optimised for maximum reachUtilise Instagram and TikTok tools effectively to enhance engagement, including but not limited to hashtags, collaborations, and interactive featuresInfluencer & Stylist Relationship ManagementManaging relationships with our influencers and stylists, staying in regular contact with them, managing and processing gifting requests and liaising with creators around key launch periods.Analytics & ReportingTrack key performance indicators (KPIs) such as engagement rates, follower growth, and conversion metricsProvide regular reports and insights to the brand team, utilising data to refine strategies and enhance overall performanceRequired SkillsIn-depth knowledge of both Instagram and TikTok, including their latest features, trends and algorithmsStrong creative and visual storytelling skills, with a keen eye for aestheticsPrevious experience shooting visual content to a high standardMeticulous attention to detail across image, text and videoAbility to write relevant copy in the brand’s tone of voice across multiple platformsExcellent communication and interpersonal skillsAbility to work collaboratively in a fast-paced environmentKnowledge of analytics tools for social media platformsExcellent time management and the ability to manage your own schedule effectively and adapt where neededEducation and ExperiencePrior experience as a Social Media Executive or similar role is essentialMinimum of 2 years relevant experience in Social Media management or content creationPortfolio showcasing successful Instagram and TikTok campaigns
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