SFMC Campaign Manager

Role: SFMC Campaign Manager
Location:London, England, United Kingdom (Hybrid; x2days onsite)
ROLE MISSION
You will partner with our client providing expert, hands-on support to plan, manage and deploy email CRM campaigns across scheduled sends and also automated/triggered lifecycle journeys. You will be crucial to developing and delivering performance-driving CRM activity using the full suite of Salesforce marketing cloud tools and modules and using connected data-driven from our Customer Data Platform. As a core member of the team, you will be one of our go-to SFMC experts (supported by a Senior Campaign Manager) helping to shape our capability as we continue to grow, spotting and nurturing opportunities for our brands, developing new ways of working and helping to build the knowledge of SFMC and its applications across our teams & brands.
WHAT YOU WILL BE DOING IN YOUR ROLE
Plan, build and execute email communications, campaigns and nurture programs in a flexible and timely manner
Design and implement numerous personalization journeys for consumers and prospects that take place in email connecting with digital advertising, on our website leveraging Salesforce Marketing Cloud, and related technologies.
Knowledge of the advanced concepts in Marketing Cloud such as Managing Deliverability, IP Warmups, Throttling and Reputation Management, Cloud Pages etc.
Experience of working with JIRA / campaign management solutions is nice to have
Having experience on other ESPs dynamic data would be an added advantage.
Having an experience of Customer Data Platforms (CDP’s) would be an added advantage.
Softwares: HTML and CSS Media Queries/AMP Scripts/JS from layered artwork, Salesforce Marketing Cloud: Data Extensions, Queries, Triggered Send Definitions, and Microsites
Manage set-up and configuration of data-driven campaigns ensuring deliverability
Working with stakeholders create and implement test strategies, including A/B multivariant testing that maximise conversions
Solid technical skills and expertise with HTML and CSS optimized for email deployment
Oversee campaigns from creation to analysis and reporting
Design and implement numerous personalization journeys for consumers and prospects that take place in email connecting with digital advertising, on our website leveraging Salesforce Marketing Cloud, and related technologies.
Ensuring successful rendering across a wide variety of email clients and browsers
Setting up basic infrastructure in Salesforce Marketing Cloud: Data Extensions, Queries, Triggered Send Definitions, and Microsites
WHAT SKILLS WILL HELP YOU BE SUCCESSFUL
Proven experience with Salesforce Marketing Cloud gained in either an agency or inhouse environment
Salesforce marketing cloud certified (ideally admin & consultant
Experienced in Salesforce Marketing Cloud
Strong critical-thinking and problem-solving skills
CRM – experience in defining growth (and revenue) generating consumer lifecycle journeys (ideally with a focus on driving direct to consumer engagement & sales), briefing partners to create and setting in place test & earn underpinned by measurement
Understanding of;- Digital – journey analytics, tagging and implementation, platforms such as GA & Adobe- Social – exposure to both paid and organic as well as platforms such as Crimson Hexagon, Sprinklr
An active interest in behavioural science approaches and techniques – and how this can be delivered through data
Experienced in applying Marketing Automation (eg SFMC, Adobe, Braze…)/ CDPs (eg Treasure Data. Segment etc..) Campaign Management / ESP tools to consumer challenges and journeys
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Job Id: 8921
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