Senior Social Media & PR Executive - Jaded Ldn

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Reports to:
Head of Marketing
Job Overview:
The Senior Social Media & PR Executive will focus on growing influencer partnerships and maintaining day-to-day influencer/manage relations to generate earned media + impressions for the Jaded brand.
Responsibilities and Duties:
PR:
Reach out and communicate daily with influencers, stylists, and PR contacts.
Bring in a network of contacts to increase exposure of the brand
Coordinating with PR Agency/Contact where required
With the support of Social Media & PR Assistant, responding daily to all comments on posts and answering DMs.
Manage pr/influencer events + showrooms, from booking through to execution (hosting/networking)
Copywriting / Press Release creation
Lookbook creation
Manage production of PR + gifting events, including Guest list
Manage Press email inbox and comms
Creation of pitch decks to send out to editors / magazines on Canva
Gifting/Influencer Outreach:
Coordinate and organise influencer gifting - negotiating and planning in line with product launches. Organise the packaging including gift wrap, case-packing and stickering. Ensure all samples leave the building in the correct packaging
Manage all gifting (paid/unpaid) across TikTok, making sure we are in line with budget and acting as first point of contact to agents & managers
Manage all gifting across Instagram (paid/unpaid), making sure we are in line with budget and acting as first point of contact to agents & managers.
Correctly using gifting system and ensuring compliance by other team members.
Managing legal contracts between the brand and talent.
Administration/General:
Approving all invoices for influencer outreach/pr and sending these to Accounts.
Completing/approving contracts and sending them out to agents/managers.
Ensuring influencers post on time as agreed within contract, and provide high quality imagery and content, chasing agents/managers where required.
General tasks for the team as reasonably required during busy periods (e.g. for events and pop-ups).
Project Management, e.g. support the launch of new gifting tech system in partnership with Head of E-Commerce, training others where required.
Monthly reporting using analytics tools and presenting in trade meetings
Delegation of tasks amongst social & pr team members
Ensuring all gifting/influencer outreach is running smoothly, delegating/stepping in where necessary.
Issuing follow-up actions out to the team following team meetings.
Lead by example, setting the tone and benchmarking the standards of work and conduct expected both in the day-to-day and on location / trips
Research:
Ensure the company stays one-step ahead of the competition by finding the hottest new talent across all social platforms, including models, props, small businesses, collabs etc.
Pitching new ideas to the wider team on who is up and coming in relevant industries that are in line with the brand e.g. film /music /social
Stakeholder Relationships:
Oversee gifting KPI's and workload of Social & Influencer Outreach Assistant, setting tasks where required.
Requirements
At least 2+ years in a similar role or with an agency
Network of PR, media + styling contacts
Passion for social media and the Gen-Z audience, with a strong interest in leveraging influencers to create tangible business value.
Trend-focused with an eye for detail and engaging content.
Experience engaging with influencers and media to build relationships on behalf the brand
Flexible working approach, diligent and able to adapt to the needs of the team.
Proactive and collaborative by nature, with the ability to manage a high output and reactive social media content calendar from end-to-end.
Impeccable organisation skills and the ability to keep things moving and ensure deadlines are met.
Strong interpersonal skills, with ability to act as an ambassador for the Jaded brand on shoots and with external talent and their agents/managers. and partner brands.
Motivated to drive results that are measurable.
Benefits
50% Employee Discount
24 days holiday per year (plus bank holidays)
A paid day off on your birthday
A paid moving day per year
Hybrid Working Arrangements - 1 day per week WFH
Pension Scheme (3% Jaded, 4% You)
Bonus Scheme
Employee Assistance Programme for you and your family
£500 employee referral bonus scheme
Local Business Discounts (fitness, beauty etc)
North-West London office location directly located next to good transport links
Casual office dress code (your style of dress is up to you, wear what you feel best in)
Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
Regular Office Social Events (e.g. payday socials)
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