Senior Social Media Manager, UK

Full Time London Trains Other Job ID:4573Update 2024-04-15Job Description About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.
Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
Job Responsibility:
1. Manage and operate TrainPal's social media accounts, including but not limited to Instagram/Facebook/Twitter and other social media platforms that are popular in EU. You will need to research and develop different platform strategies to attract new followers and convert them into paid customers.2. Develop, implement and manage multiple influencer campaigns. Work with local influencers to promote the brand and convert new customers. Responsible for ROI optimization and performance. Provide end-to-end solutions.3. Collaborate with marketing and BD colleagues to plan and create innovative event strategies for relevant UK & IT trending topics to increase user engagement and attract new customers.4. Plan and execute multi-channel online and offline campaigns in UK and EU markets to drive brand perception and new customers conversion in our key target audiences, ensuring the alignment of communications and messaging across all channels.Job Qualification:1. Bachelor's degree or above, 5+ years of relevant experience in influencer and social media marketing, with experience in UK or EU marketing2. Fluent in the Italian Language is a plus for the role, Chinese is must.3. Familiar with UK or European markets and social media platforms, with relevant OTA work experience preferred.4. Ability to demonstrate a thorough understanding of the required social media metrics to build brand awareness and monitor them. Proven track record for efficient planning and generating results on social media.5. Strong sense in major social media platforms in the UK/European market. Familiar with the social behavior preferences of UK or EU, and has a certain understanding of various British trends and marketing creative ideas.6. Analytical, creative, result-oriented, and able to work independently.
Why Trip.com Group
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.
What’s more? Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functionsInternal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impactWe provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.We encourage flexible work arrangementHave fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events. Click the link
to learn more about What makes Trip.com Group a leading global travel service provider?
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to learn more about This is a Trip Where Both Your Career and Life Can Flourish!
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