Senior PR Executive - All Brands, EMEA

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Company Description
Job Description
Human-led brand advocacy and partnership efforts are a key pillar of focus for our brands moving forward and our Global PR and Influencer teams are regarded industry-wide as one of the best in the business, recently receiving the "Influencer Marketers of the Year" Award from LTK.
Reporting to the Senior Brand Manager, this individual will be an integral part of our EMEA Marketing Team, based in our regional Head Office in London and working jointly with our cross-functional Global Marketing Teams, based in Columbus, Ohio.
This job is located at our Regional Head Office in London, England.
What Will You Be Doing?
Responsible for supporting the growth our Abercrombie and Hollister PR network focusing on new and emerging activations/platforms while still maintaining the integrity of each brand's respective DNA
Support the development of an Editorial Affiliate network for each brand that brings to life like-minded partners and drives strong affiliate results and placements for our product
Identify new areas of opportunity for forming new partnerships, PR relationships and activations in efforts to grow brand affinity and increase awareness of our brands' product and purpose initiatives
Support the team in retaining its position as being an industry leader in social selling-testing, learning and utilizing proven strategies to ensure all partner campaigns are innovative and drive results
Collaborate with multiple external and internal partners to execute all PR and Editorial Affiliate activations
Support cross-functional teams in amplifying performance for areas of PR and Affiliate Editorials opportunity across the business (Women's and Men's)
Collaborate with Product Strategy teams for product delivery/gifting consistent with merchandising priorities
Integrate PR and Editorial program plans and deliverables into existing cross-functional processes
Accomplish clear program performance goals and reporting, including weekly, monthly, seasonal, and status/hindsight deliverables for Marketing milestones
Accurately deliver against established annual budget with ownership of the PR and Editorial Affiliates budget
Continuously monitor industry trends, consumer behavior, and competitor activity to ensure the brands stay at the forefront of PR & Editorial marketing
What Do You Need To Bring?
Bachelor's degree in Marketing, Communications, Public Relations, Affiliates, Advertising or related field
3+ years of experience in Marketing, PR or Affiliate program management preferably for large lifestyle / fashion brands
Proven track record of identifying new trends and opportunities at the forefront of PR and Editorials
Demonstrated understanding of Millennial and Gen-Z consumers of all genders
Demonstrated understanding of retail product landscape and key calendar moments in industry
Experience managing an external agency vendor/partner and an independent budget
High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities
Very strong project management skills (including timeline development/management, budget)
Strong relationship development/management and written/verbal communication skills
Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level)
Our Company
Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks and Social Tourist. At A&F Co., we're here for our associates, customers and communities on the journey to being and becoming who they are - and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas.
Our Values
We lead with purpose and always put our people first, which is evidenced by our Great Place to Work Certification, as well as being a 2021 recipient of Fortune's Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We're proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.
What You'll Get
As an Abercrombie & Fitch Co. (A&F Co.) associate, you'll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company's culture and values, but most importantly - with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:
Incentive Bonus Program
Paid Time Off and Work From Anywhere Flexibility
Paid Volunteer Day per Year, allowing you to give back to your community
Merchandise Discount
Medical, Dental and Vision Insurance Available
Life and Disability Insurance
Associate Assistance Program
Paid Parental and Adoption Leave
Access to Carrot to support your unique parenthood journey
Access to Headspace dedicated to creating healthier, happier lives from the inside out
Opportunities for Career Advancement, we believe in promoting from within
A Global Team of People Who'll Celebrate you for Being YOU
Job Description
Qualifications
Additional Information
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER
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