Senior PR & Content Executive

Senior PR & Content Executive
Sofa Club are the fastest growing sofa brand in the UK and our team is growing! We have an exciting opportunity for a Senior PR & Content Executive to join our team.
Hybrid Role, Office in Hertford (SG13 7GX)
(Candidate must live within 45 minutes)
4 days in HQ, Wednesdays Remote.
About Us
At Sofa Club, we make statements not sofas. Our objective is to profitably increase sales from £20 million to £50 million, our disruptive approach aims to reshape the industry. This is your opportunity to be part of our journey, alongside incredible individuals who are driving innovation and growth.
Purpose of Role
This brand new role is perfect for an exceptional creative writer with a passion for interiors and a knack for engaging content. You will own the tone of voice throughout the business, creating compelling copy that enhances our brand presence and drives our growth. Reporting to the Head of Marketing, you will work independently while collaborating closely with our Product, Marketing and Ecommerce teams. Your mission is to not only craft SEO-friendly content for various platforms but also engage our community, give our customers value, and make as much noise as possible through PR.
Responsibilities:
Maintain the brand's tone of voice across all communication channels.
Write engaging copy including blogs, articles, style guides, and email copy.
Create SEO-friendly copy for the website to improve search engine rankings.
Produce tailored content for specific media, including press releases, SEO-friendly blogs, magazine features, and social media posts.
Collaborate with the Product, Marketing and Ecommerce teams to align content strategies with overall marketing goals.
Manage and execute PR campaigns to enhance brand visibility and reputation.
Host press and Influencer events to enhance brand visibility and reputation
Engage with our community through value-driven content that resonates with customers.
Monitor and analyse content performance, making data-driven adjustments to improve effectiveness.
Stay current with industry trends and best practices in content creation and SEO.
Be creative and able to think outside the box when it comes to content ideas and PR Campaigns.
Be confident in pitching story ideas to journalists and editors.
Expectations:
Proven experience in PR and content writing.
Exceptional creative writing skills with a strong portfolio.
A love for interiors and a keen eye for design trends.
Strong understanding of SEO principles and best practices.
Exceptional attention to detail and a commitment to high-quality output.
Ability to work independently and collaboratively within cross-functional teams.
Excellent communication and interpersonal skills.
Strategic thinking and problem-solving abilities.
Staff Perks:
⭐️ Employee Assistant programme – Access to a range of services for you and your family to help with home life, work life health and general wellbeing
Employee Evolution programme – Resources and rewards to encourage learning and development.
Vitality Healthcare Insurance
Hybrid Work (4 days in office, 1 day remote)
⏰ Flexi working 8-10am to 4-6pm
Loyalty additional annual leave
A collaborative, creative and inspiring working environment
Choice of hardware & access to the best software
Discount for friends and family
Champagne Quarterly Social events
Employee of the month prizes
Free on site parking
Are you a perfect match?
Ambitious? We have huge plans, there’s never been a better time to join Sofa Club, we are growing fast and need ambitious people to join us for the ride.
Fun? We work hard and then let our hair down at our office prosecco bar (yes, really!)
Do-er? Talk is cheap, execution is everything. Be a doer, not a talker!
Friendly? We’re proud to be an equal opportunity employer, we have a diverse and inclusive culture, everyone gets on well and we work together as a team.