Senior PPC Manager (Crypto)

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Kinetic Investments is a start-up accelerator that provides entrepreneurs with the capital and support required to transform their vision into a success. We work closely with start-ups to accelerate their growth; design, development, marketing, administration and business strategy.
Role
One of our ventures is a dedicated and analytical Senior PPC Manager to join their dynamic team. Reporting to the Head of Performance Marketing, this role will take a lead on and scale our current PPC operations. The Senior PPC Manager will oversee all aspects of the PPC campaigns, focusing on optimizing and expanding their reach in the crypto market to drive effective results and achieve strategic business objectives.
Key accountabilities
Design and implement PPC strategies across multiple platforms tailored to the crypto market to maximize conversions and visibility.
Allocate and manage substantial advertising budgets, ensuring optimal spend for maximum ROI.
Continuously analyse performance metrics, adjusting campaigns through A/B testing, keyword management, and bid strategies to enhance results.
Generate detailed performance reports for key stakeholders, offering insights and strategic recommendations.
Conduct thorough competitive analysis to better understand market dynamics and leverage new opportunities for campaign improvement.
Requirements
Proven experience as a PPC Manager or similar role, preferably within the crypto, forex, or affiliate marketing sectors.
In-depth knowledge of PPC platforms (Google Ads, Bing Ads) and proficiency in analytics tools (e.g. Google Analytics).
Strong analytical skills and a data-driven mindset to effectively interpret data and make informed decisions.
Creative thinking and problem-solving skills to navigate the unique challenges of the crypto industry.
Experience in handling substantial advertising budgets and optimizing spend to achieve strategic objectives.
Leadership qualities to eventually manage and guide a team, even potentially from scratch, as the company grows.
Personal
High levels of energy and enthusiasm
Hard working and proactive
Thrives in a challenging and fast-paced environment
Resilient and maintains a positive attitude at all times
Benefits
Remote working policy - Work from the office, at home, or a combination of both
Access to Uncommon - Our vibrant coworking space in central London, offering regular members events like weekly tea times, monthly drinks, and lunchtime yoga classes!
Quarterly team socials
Company bonus scheme
Vitality health insurance
Working from home budgets
Generous holiday entitlement of 25 days (plus bank & public holidays), with an additional day added for every year worked, up to a maximum of 30 days
Life insurance coverage
Employee Assistance Program (EAP)
Employee referral program
Company pension scheme
Perks of working with us
You'll have the opportunity to work with a talented and friendly group of people who are driven to be the best at what they do
We offer a place for you to take ownership of your work and grow within the business
Everyone is valued, listened to and recognised as contributing in their own way to the company's success
We have a great work-hard play-hard culture, so expect lots of team socials!
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