Senior PPC Manager (Casino)

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Kinetic Investments is a start-up accelerator that provides entrepreneurs with the capital and support required to transform their vision into a success. We work closely with start-ups to accelerate their growth; design, development, marketing, administration and business strategy.
Role
One of our ventures is seeking a highly skilled and experienced Senior PPC Manager to join their dynamic team. Reporting to the COO, this role will spearhead a brand new project as we expand into the casino industry, focusing on crafting and implementing effective PPC strategies that align with our business goals. This role is pivotal in driving our expansion, so we are looking for someone with a strong background in the space who can drive this new project forward and make a significant impact on our growing business.
Key accountabilities
Lead the setup of the new PPC vertical within the casino industry from the ground up.
Define strategic goals and develop tailored PPC campaigns that align with the unique dynamics and regulations of the casino market.
Oversee the creation and management of PPC campaigns across various platforms such as Google Ads, Bing Ads, and other relevant digital advertising platforms tailored for the casino industry.
Implement tracking and reporting mechanisms to monitor PPC campaign performance rigorously. Use data to optimize bids, adjust ad spend, and improve ROI while maintaining compliance with industry standards.
Collaborate with the team to ensure that PPC strategies are cohesive and integrated with overall business objectives. Ensure clear communication and alignment on goals and strategies.
Stay abreast of the latest trends and changes in the online casino industry. Apply insights to develop innovative strategies that keep our PPC efforts ahead of the curve.
Manage and allocate budgets efficiently, ensuring maximum impact and profitability of PPC campaigns.
Requirements
Proven experience as a PPC Manager or similar role in the casino or gaming industry.
In-depth knowledge of PPC platforms (Google Ads, Bing Ads) and proficiency in analytics tools (e.g., Google Analytics).
Strong analytical skills and a data-driven mindset to effectively interpret data and make informed decisions.
Excellent communication and team collaboration skills.
Creative thinking and problem-solving skills to navigate the unique challenges of the casino industry.
Experience in handling substantial advertising budgets and optimizing spend to achieve strategic objectives.
Leadership qualities to eventually manage and guide a team, even potentially from scratch, as the vertical grows.
Personal
High levels of energy and enthusiasm
Hard working and proactive
Thrives in a challenging and fast-paced environment
Resilient and maintains a positive attitude at all times
Benefits
Remote working policy - Work from the office, at home, or a combination of both
Access to Uncommon - Our vibrant coworking space in central London, offering regular members events like weekly tea times, monthly drinks, and lunchtime yoga classes!
Quarterly team socials
Company bonus scheme
Vitality health insurance
Working from home budgets
Generous holiday entitlement of 25 days (plus bank & public holidays), with an additional day added for every year worked, up to a maximum of 30 days
Life insurance coverage
Employee Assistance Program (EAP)
Employee referral program
Company pension scheme
Perks of working with us
You'll have the opportunity to work with a talented and friendly group of people who are driven to be the best at what they do
We offer a place for you to take ownership of your work and grow within the business
Everyone is valued, listened to and recognised as contributing in their own way to the company's success
We have a great work-hard play-hard culture, so expect lots of team socials!
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