Senior Paid Social Manager London, UK, Stockholm

Hey you,Since you’ve ended up on this page, it must mean that you’re interested in potentially working at Estrid! We’re so honored. Let us take you through what this role and working with us could look like.We won’t lie - this is not your average company. We are a group of dreamers and doers, on a mission to create the world’s greatest consumer brand(s) and company. In these past years, we've done more than most thought possible and have established ourselves as an outlier consumer case. But to be honest, we see this as only the beginning - and we’d like you to join us in building the rest.Your purpose & impact:As the Senior Paid Social Manager at you will playa vital role responsible for building and executing a full funnel marketing strategy on Paid Social channels with the goal of acquiring and retaining customers at scale efficiently. We are looking for a dynamic individual with a proven track record of developing and executing paid social strategies internationally that enhance brand visibility, engagement, and sales. Reporting to the Head of Performance Marketing, the Paid Social Manager will manage a Creative Strategist and Video editing team to deliver full funnel creatives and strategies to our paid social channels.Some of the things you’ll do: Set Estrid’s Paid Social strategy and implement ideal account & campaign structures. Optimize creative and tactics for a full funnel approach on Meta & Tiktok. Be a confident creative manager and steer our Paid Social creative strategy to ensure a high baseline of consistent performance. Leading the Performance Marketing Creative Strategist and external agency partners to steer creative excellence. Ensure precise event tracking for Paid Social channels, troubleshooting conversion tracking and cAPI issues. Run always on brand lift & conversion lift studies to ensure sufficient budget allocation to Paid Social. Implement an always on creative A/B testing roadmap to increase organisational know-how on high performing creatives. Design and implement landing pages that are optimized for Paid Social conversions. Stay at the forefront of creative trends and incorporate rising trends quickly
Skills and experiences important for this role:
Bachelor’s in Economics, Business or another quantitative field. At least 4-5 years of experience with Paid Media strategy and execution preferably in the Beauty or Consumer goods or Entertainment industries. Experience working with greater than $5M/year marketing budgets. Solid understanding of Meta & TikTok algorithms. High level of experience with and passion for Paid Social creative strategy, from ideation to execution and reporting. Background in paid social marketing for ecommerce, direct to consumer, or subscription based businesses. Proficient on the DTC marketing funnel with the ability to prove Paid Social’s impact on other channels. Advanced analytical skills with the ability to interpret and translate data into action. Experience working with Media Mix Model.
Culture we believe you thrive in:To succeed in the role of Paid Social Manager we think that youpossess a keen creative intuition that complements Estrid’s brand ethos, coupled with commercial acumen and a deep understanding of paid social channels. You should be adept at briefing, crafting, and delivering ad creatives across the entire marketing funnel. We anticipate the selected individual to exercise a high level of autonomy, spearheading the paid social domain while ensuring harmony with Estrid's overarching brand objectives and business aspirations. You thrive in a fast-paced, high-growth environment, and have a passion for community and disruption. You’re driven and have a proven track record for driving successful trade initiatives. The Estrid culture isn’t just a collection of inspiring quotes we pin to our walls - it’s the foundation on which everything we do is built. The behaviours of every person matters. Some of our values are Champion the Customer, Build Together, Raise Standards, Get Scrappy, Move Fast, Take Ownership,
and Challenge & Commit.What you’ll get:You will play an extremely important role in taking this brand to the next level, so you should desire to go above and beyond in your work. In turn, you will be joining an incredible company and team at an early stage where everything you do will have a huge impact. For the right person, there are great opportunities to develop and grow together with Estrid. Does this sound like a role made for you? We’re looking forward to hearing from you (please apply with a resume/ cover letter in English)! Warmly,EstridOffice & Colleagues:We’re a driven and ambitious team with offices in Stockholm and London. We’re now around 80 full-time employees, one third of which have international backgrounds. Our corporate language is English.Join us!Estrid is an equal opportunity employer. We’re committed to building a diverse and inclusive workplace, and you're welcome at Estrid for who you are. We believe that the more perspectives we have represented, the more we will thrive, grow and bring value to the world. Our community is for everyone, and the same is true for our workplace.
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