Senior Marketing Planning Manager

Job DescriptionDo you have a passion for marketing strategy, planning & effectiveness?Join us as the Senior Marketing Planning Manager for the UK & Ireland, where you’ll help shape the long-term direction for the business, provide an insight-driven approach to marketing planning & budget management while setting the agenda on marketing effectiveness.Core ResponsibilitiesDrive the Integrated Commercial Planning cycle for the UK & Ireland Business Unit, with a focus on setting the strategic direction for the Marketing function (collaborating closely with the broader Marketing leadership team, Sales function & Western Europe Regional Marketing).Retain overall responsibility for the UK/I Marketing budget and ensuring it is spent in the most efficient way, while also supporting our strategic objectives. Work in partnership with Sales & Finance functions to provide gap to target recommendations when required.Work across the Marketing team to ensure spend planning processes, tools & reporting are working as effectively as possible.Lead the marketing effectiveness agenda for the UK/I Business Unit, with a focus on landing a new Marketing Mix Model approach, enabling ad hoc research where vital and encouraging a continuous improvement mindset with the team.Collaborate with media agency partners and the internal team to deliver a robust comms/media planning process.Lead Month & Year-end financial processes for the Marketing function.Play your part in our team succeedingThe UK & Ireland Marketing team is responsible for the “final hurdle” in planning and implementing the global strategy for our local consumers and shoppers, delivering award-winning campaigns across Brand, Digital, Public Relations & Trade Marketing.As Senior Marketing Planning Manager, you will lead Integrated Commercial Planning, budget management and the marketing effectiveness agenda for the UK & Ireland, as well as playing a key role in leading the strategic direction of the overall Business Unit and acting as a sparring partner for the Head of Marketing. Sitting as part of the Marketing Leadership Team, you will also help provide overall direction & support for the function.Do you have what it takes?Experience in a commercial market environment.A successful track record in setting up and delivering insight-led, commercially driven strategy & clear storylines.Proven track record to turn data into insights & insights into action.Strong communication skills, including experience in leading and influencing senior stakeholders.A focused mindset, with the ability to handle multiple priorities at once.Proficiency in MS Office (PowerPoint, intermediate-advanced Excel skills preferred). Confident with reporting tools.Marketing experience is useful, but not essential.What’s in it for you? Here are some of what to expect:Family Care Leave – We offer enhanced paid leave options for those important times.Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.Thank you for sharing our global commitment to Children’s Rights.Just imagine building your dream career.Then make it real.Join the LEGO team today.
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