Senior Marketing Executive

Company Overview:
LOCALiQ is a prominent award-winning digital agency within the Newsquest Media Group, with accolades including a silver award for Local Campaign of the Year for our work with Diverse Care on the Make Childrens Lives Better Campaign, and alsocelebrating remarkable achievements at the 2023 Search Engine Land Awards. LOCALiQ are dedicated to providing digital marketing solutions for local businesses, specialising in tailoring marketing solutions to the unique goals and challenges of their clients. They are committed to guiding businesses through the complexities of digital marketing and offering reporting and insights to navigate the ever-evolving digital landscape, and noware now looking to recruit a senior marketing executive to join the team.
About you:
As a core member of the marketing team, you will work closely with our Head of B2B Marketing to execute effective marketing strategies. From supporting the campaign development to analysing its effectiveness, you will have a great opportunity to produce engaging customer-focused content for the LOCALiQ brand you will be expected to create and execute complex email campaigns including aspects of design as well as content. The role requires someone with a good knowledge of paid advertising such as social and PPC. You should also have experience in updating websites and pages, including image and video skills as well as creating blogs and articles.
Key Skills
Basic SEO understanding, content categorisation and structure, content development, distribution, and measurement.
Ideally a minimum of two years experience in one or more of the following categories:
Copywriting experience across multiple platforms
Experience working in a marketing role
Experience in coordinating large-scale projects and campaigns
Ability to work well in a fast-paced, collaborative environment
Excellent organisation and prioritisation skills
Excellent communication and presentation skills
Confidence to present to all levels of a business
Strong verbal and written English language skills
Experience of working in a B2B environment
Knowledge of HubSpot suite (desirable)
Previous use of WordPress CMS (desirable)
About the Job:
In this role, you will play a crucial role in building and engaging with LOCALiQs customer base and implementing effective strategies that will promote the long-term growth of our business.
Key day-to-day responsibilities will include:
Produce engaging, valuable, customer-focused content and copy for marketing campaignsand digital platforms
Create and execute complex email campaigns
Analyse data to determine campaign efficiency and suggest appropriate actions based on findings
Identify opportunities in the market to develop relevant content and campaigns, including research in both keyword analysis and industry-specific verticals
Ensure that the brand values of the LOCALiQ business are upheld in all content and material produced
Create, optimiseand managepaid advertising (social and PPC )
Communicate effectively with internal stakeholders
Work with other marketing executives in the team to maximise delivery and efficiency
Support marketing campaigns and activity
Company Benefits
Remoteworking
On-going career development
Contributory Pension
Perks and discounts with numerous retailers and organisations
Opportunities for team building and training days
25 days paid holiday, statutory bank holidays
An extra day off on your birthday
Holiday purchase scheme
Structured career progression, ongoing training, and personal performance reviews
Discount Vouchers
Discounted Gym membership
Cycle to Work scheme
Mental Health Support via Lifeworks
Eye test vouchers plus £50 towards new glasses.
Annual Volunteer - Charity Day
Staff referral scheme
This is an excellent opportunity to join ourdigital marketing teamwith the support and backing of one of the largest regional news publishers in the UK.
Newsquest Media Group is an equal opportunities employer and welcomes applications from all community sections regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment process will consist of various stages and activities, as part of our commitment to fairness to all applicants, we will take into account any adjustments that could help you.
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