Senior Marketing Executive

Job Description
We’re Fussy…about everything about everything in our mission to banish single-use plastic from your bathroom, with simple, natural and effective personal care products. We started with deodorant
and in just a few years we’ve become the UK’s Highest Rated Natural Deodorant, been backed by some of the UK’s top investors including BBC Dragons’ Den, been named the UK’s Best Eco-Deodorant in Glamour Magazine, featured on This Morning, and have put in place the foundations of a world-class team of employees and advisors.
But we’re far from being done. We’ve got ambitious plans and to support these are looking for a Senior Marketing Executive to work on the delivery of stand-out creative marketing campaigns. Sounds like something you can get on board with? Great! Time to get stuck in with other bright, funny and talented people, and join us on this crazy start-up journey. If anything, it won’t be boring, we promise.
Responsibilities
Help to execute, develop and coordinate our cross-channel marketing calendar with a particular focus on our marketing campaigns across online channels e.g. SEO/blog, email, paid media, influencer, referral and partnerships
Scoping out and testing new marketing initiatives in the D2C space
Design, develop and launch campaigns to increase brand awareness and drive sales
Formulate strategies to build a lasting digital connection with customers
Identify trends in the wider market D2C through regular insight check-ins and competitor analysis that can translate into commercial opportunities - you should know who is who, what others brands are trying and what is working and develop our relationships with other brands
Helping to run the day to day of marketing channels, including but not limited to our performance marketing channels (paid social, paid search, and affiliates); influencer and partnership outreach; referral systems; and email marketing campaigns
Helping to run online and offline growth experiments, including but not limited SEO, referral, community hacks, partnerships, PR and leafleting
Roll up your sleeves and get stuck into whatever might be thrown at you! Although this is a marketing role, we are a start-up and there may be admin to do and ‘one off’ pieces of work. We expect everyone to help with customer service for example when needed and ensure our customers are treated like the hero's they are! One day you might be running a marketing campaign, the next we might all be in our warehouse packing boxes.
Who you are
2+ years of experience in Marketing role preferably in D2C/eCommerce brand, managing and developing digital marketing campaigns
Previous hands-on experience with digital marketing channels, for example email marketing platforms/customer lifecycle marketing
Experience with D2C tech stack is advantageous eg. Klaivyo, Shopify, Recharge
A passion for brands and saving the planet!
Bachelor's degree in Marketing or related field
Excellent understanding of digital marketing concepts
Strong creative and analytical skills
Who we are
Fussy are on a mission to banish single-use plastic from the bathroom by designing simple, effective and convenient personal care products that are backed by science not buzzwords. Our first product, a refillable deodorant is now the UK’s top rated natural deodorant and has blessed the armpits of everyone fromHolly Willoughby to some very known Dragons’. We have put in place the foundations of a world-class team of employees and advisors and this is a super exciting time to join as we are now looking to accelerate our growth into new products and territories. We as a brand have the responsibility, consumers have the power and it’s only together we can do this. Power to your pits!
Show me the money
Term: Permanent
Salary: £30k-40k + share options
Days/Week: 5 days per week (flexible work)
Probationary Period: 3 month
Holiday: 25 plus holiday, training days, mental health and charity days, flexible working.