Senior Marketing Executive

Job DescriptionJOB DESCRIPTIONWe are growing a global community of people who want to enter a whole life response to poverty. One incredibly valuable and powerful way supporters can respond is through leaving a gift in their will.We are looking for a Senior Legacy Marketing Officer to increase awareness of the opportunity to leave a gift and inspire supporters to take up this opportunity. This role also has responsibility for developing our organisation's In Memory Giving offer and growing the number and value of these donations.We have a clear legacy proposition, increased investment in legacy marketing and an ambition to ensure that every supporter has the chance to consider making a lasting transformation by leaving a legacy to our organisation.We are looking for a candidate who:Holds a strong knowledge of fundraising or marketing principles and can apply these to our legacy programmeA clear interest in and passion for legacy fundraising, committed to seeing this area of fundraising grow and develop as an engagement opportunity and income streamAble to create and implement a marketing plan that uses resources effectively to achieve agreed legacy fundraising outcomes (e.g. increased reach, awareness, enquiries and pledgers)Able to lead and motivate other marketing professionals assigned on an agile basis to work on legacy and in memory projectsDo you match the above? Then please get in touch - we would love to hear from you!This is a full time role, with part time hours considered.This post may also be offered as a secondment opportunity for internal candidates.We particularly welcome applications from people with disabilities and those from Black, Asian or Minority Ethnic (BAME) backgrounds (in our UK workforce) as these groups are currently under-represented at our organisation.This role is eligible for hybrid working and you will be required to work from a designated office and from your home by agreement with the line manager
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