Senior Marketing Executive

Senior Marketing Executive - UK - Job OpeningThe Senior Marketing Executive will report to the Marketing Director and be responsible for implementing strategy and working independently on a range of marketing campaigns.
Job opening Senior Marketing Executive - UK - Job Opening Role and ResponsibilitiesImplement a pre-defined digital marketing strategy.Implement and expand on existing strategies to help drive new leads for the Sales teams to engage through website development, paid media, email automation, webinars, and event management.Liaise with marketing team members while working alongside our sales/technical teams to ensure seamless interactions for lead follow-up, lead development and reporting.Use HubSpot to:Develop existing website.Build new email communications.Send social posts.Create landing pages.Establish nurture workflows.Create analytical dashboards.Create blog posts and other campaign assets.Fill the top of the funnel with quality leads and design/manage nurture programs per service to move the lead down the funnel journey.Help develop and support the current marketing team in the implementation of all in-house go-to-market activities.Implement cross/up-sell customer initiatives to add further value to the customer, team & wider business.Develop a good working relationship across all departments.Undertake self-study and learning to improve knowledge of marketing techniques.
What we're looking for…Experience with HubSpot (or similar CRM and CMS platforms):Website, Landing page and Email creation/management.Workflow management.Dashboard and reports creation and analysis.Social creation and management.Can research topic areas for the purpose of creating new and original content.Have excellent written skills with exemplary attention to detail.Ensure best practice SEO and keyword implementation.Have strong communication skills - being able to work within a remote team and geographically spread team.Be self-motivated and can work with steered direction to get the job done as a ‘hands on’ contributor.Nice to have…Have experience in B2B digital marketing or demand generation experience, with demonstrable pipeline and revenue growth.Analytically driven decision-maker with the ability to understand and share key insights to drive key marketing strategies and decisions.Experience in the creation of Marketing Qualified Leads (MQL) nurture flows.Understanding of Live Chat – chat flows.Understanding of PPC: Google Ads, LinkedIn Campaign Manager experienceAccount-based Marketing experience.Understanding of corporate branding needs and implementation through Word and PowerPoint updates.Experience and Background:University degree (English, Marketing or Business preferred, but not essential).Understanding of core marketing concepts.Highly skilled in Microsoft Office (Word, PPT, Excel).Graphic design experience (Adobe CC, Canva).Apply Today
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