Senior Marketing Data Analyst

We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always in search of the best people to join our ever-growing talent team.We are seeking an experienced and dynamic Senior Marketing Data Analyst to join our team in London.This role is designed for a highly skilled individual with a deep understanding of data and a passion for ad tech & performance marketing. The ideal candidate will have an entrepreneurial spirit, an interest in trading, and experience with measurement, experimental design, and leveraging predictive analytics to drive performance marketing outcomes. Responsibilities:Engage with C-level stakeholders: Articulate complex concepts to key decision-makers, facilitating their understanding and guiding them toward making informed, data-driven decisions that align with our growth strategyDesign and execute marketing experiments: Lead initiatives on both the performance marketing front and within Customer Relationship Management (CRM), employing a rigorous testing approach to optimise strategies and drive business growthLead by example in hands-on development: Take a proactive and direct role in the ideation, development, and implementation of innovative growth tactics. This includes both the strategic measurement of initiatives and their practical execution, demonstrating a commitment to achieving results through action.Technical Skills:Advanced Data Skills: Demonstrated mastery in crafting and optimising complex SQL queries and managing large datasets. Can use Python/R for data analysis and exploration. Can build a dashboard if neededProblem-solving and Adaptability: Exceptional problem-solving abilities to navigate complex challenges, coupled with the adaptability to learn and implement new technologies and tools as neededNice to have: Practical experience with API integrations and connecting systems, particularly with third-party services such as Google, Facebook, Firebase, and AppsFlyer AND/OR Proficiency in Python for script writing, task automation, and improving integration processes.Other Skills:Communication skills: Ability to engage with C-level stakeholders. Collaborate closely with our Marketing team, understanding their needs and requirements to deliver data-driven insights. This involves clear communication regarding integration processes, challenges encountered, and findings, ensuring that the team is well-informed and aligned with the project’s progressExperimental design & measurement: Knowledge and experience with experimental design and measurement for performance marketing and CRM activities. Familiarity with sparse, fat-tailed distributions would be advantageousPredictive Modelling: Ability to evaluate results of predictive models and predictive modeling techniques. Apply these insights to optimise growth strategies, enhancing the effectiveness of performance advertising efforts and customer retention initiativesAdtech Passion: A strong interest and passion for ad tech and performance advertising, with a desire to stay at the forefront of industry trends and innovations. Familiarity with Google, Facebook, Firebase, AppsFlyer, and other services would be advantageous.What you will get in return:Competitive Salary25 days annual leavePrivate Medical Insurance for you and your family, after the probation periodDeath In ServiceEAPSeason Ticket Loan after the probation periodAnnual Performance review cycleOpportunity to grow and learnWorkation - the possibility of working from another country Annual Discretionary bonusesWe are looking for entrepreneurial thinkers who are passionate about leveraging technology to drive marketing success. If you are a senior professional based in London with a desire to push boundaries in ad tech and performance advertising, we would love to hear from you.Be a key player at the forefront of the digital assets movement, propelling your career to new heights!Join a dynamic and rapidly expanding company that values and rewards talent, initiative, and creativity. Work alongside one of the most brilliant teams in the industry.
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