Senior Marketing Communications Executive (B2B)

Senior Marketing Communications Executive (B2B)We are looking for an experienced Senior Marketing Communications Executive to join our brilliant marketing team based in Manchester.As a Senior Marketing Communications Executive, you will be responsible for developing targeted and effective marketing campaigns to drive lead generation and engagement among our customer base of financial advisers.You will utilise various channels such as email, social media, web, and events to maximise our marketing efforts. Additionally, you will work closely with sales stakeholders to align marketing strategies and goals, as well as analyse and report on marketing performance to ensure a high return on investment.You will also have advanced knowledge of using marketing automation tools, understanding how they work, how they can be configured to build segments and workflows, as well as how they can integrate with other systems, creating opportunities for efficiencies, data management, reporting and automation across the platform.What does the job involve?The key responsibilities of the role are as follows:Develop Targeted Marketing Campaigns:Create and execute marketing campaigns to drive lead generation and engagement.Utilise email, social media, web, and event marketing channels to reach the target audience effectively.Ensure campaigns are tailored to address the specific needs of financial advisers.Implement Account-Based Marketing Campaigns:Design and execute account-based marketing campaigns to increase leads, account value, and customer loyalty.Identify key accounts and develop personalised marketing strategies to nurture and retain these accounts.Collaborate with the sales team to align marketing efforts with account management goals.Educate Sales Stakeholders:Share marketing strategy and vision with sales stakeholders to create a shared understanding and collaboration.Provide training and resources to the sales team to enable them to effectively communicate marketing messages to customers.Website Optimisation and Conversion Rate Enhancement:Work with the Web Analyst to conduct regular audits of our websites.Identify opportunities for increasing organic traffic and conversions.Champion website optimisation activities to enhance user experience and drive desired actions.Testing and Optimisation:Collaborate with the Marketing Communications Manager to develop a testing roadmap for key conversion points, including forms and marketing landing pages.Implement A/B testing and other optimisation techniques to improve conversion rates.Monitor and analyse test results to inform future marketing strategies.Advertising Campaign Coordination:Coordinate the delivery of retargeting campaigns across various channels with our ad agency.Ensure campaigns align with defined key performance indicators (KPIs) and objectives.Optimise campaigns to maximise outcomes and ROI.Sponsored Content Promotion and Distribution:Implement sponsored content promotion on social media and other platforms.Monitor and report on the distribution of sponsored content to ensure it reaches the target audience.Meet defined KPIs for sponsored content campaigns.Utilise data analytics tools to track, review, and report on marketing activity performance.Identify trends, insights, and areas for improvement.Make data-driven recommendations to optimise marketing strategies and achieve high ROI.We would like you to have:3+ years’ experience in Marketing communications.Proficient experience of working with HubSpot or similar marketing automation platform.Proven experience in developing and executing B2B marketing campaigns, preferably within the financial services industry.Strong knowledge of various marketing channels, including email, social media, web, and events.Familiarity with account-based marketing strategies and practices.Excellent communication and presentation skills.Analytical mindset with the ability to interpret data and derive actionable insights.Ability to work collaboratively with cross-functional teams and stakeholders.Strong project management and organisational skills.Result-oriented mindset with a focus on achieving defined KPIs and objectivesAbout Us:AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers, to DIY investors with little to no experience. We have 480,000 customers using our award-winning platform propositions to manage assets totalling more than £75.1 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.Headquartered in Manchester with offices in central London and Bristol, we now have over 1200 employees and have been named one of the UK's 'Best 100 Companies to Work For’ forfive consecutive years.There are opportunities for growth and professional development for employees wanting to progress within their career including induction training and our study support scheme which is part of our benefits package.There is an active programme of social events throughout the year, which are open to all employees.In return for your hard work you will be entitled to:Generous holiday allowance of 25 days, increasing up to 30 days with service, plus bank holidaysCasual dress codeDiscretionary bi-annual bonusContributory pension schemeBuy as you earn share schemeEnhanced maternity/paternity scheme from day oneBike loanSeason ticket loan portalDiscounted PMI and DentalOn-site gym and personal trainer led classesFree social events and moreAJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work.We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need.
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