Senior Marketing Analyst

It’s an incredibly exciting time here at Space Ape Games. We have projects at all stages of the development cycle, along with a fast paced environment that promotes genuine autonomy. We officially launched our new match-3 puzzle game, Chrome Valley Customs, in 2023 and it has been a global success! Within its first 8 months we put the game on course to be Space Ape’s biggest game yet (raking in over $40M) but we’re not done! We want to make this game the biggest and best it can possibly be and we’re doubling down on the puzzle space with another exciting project behind the scenes. Not only that in 2023 we also added an extra title to our music game portfolio (Country Star) to build on the success of Beatstar! We are on a quest to find a Marketing Analyst to join our team to help enhance our marketing, player acquisition, and brand marketing strategies using data-driven insights.As a Marketing Analyst you will help our User Acquisition (UA) and Marketing teams make informed decisions through actionable insights. You will dive into acquisition data in order to uncover what makes a successful campaign tick. You will work closely with our UA, Analytics and Data Engineering teams in order to help shape campaign optimisation and support our games. There will also be opportunities to collaborate and build ties with leading industry experts such as the Supercell Analytics Team and their other investee companies.Responsibilities You will support the marketing team with proactive and ad-hoc analysis, deep dives and actionable recommendations in order to improve marketing performance You will own and drive the creation of self-service dashboards and tools to better understand performance long term; the first project being levelling up our creative data visibility. You will help us improve our measurement and optimisation tactics; the first one being levelling up our iOS measurement and optimisation. You will own the marketing analytics roadmap. Doing so you’ll work closely with UA managers, marketing managers and data engineers. You will assist and be a core contributor in the curation and automation of LTV predictive models. You will be the voice of marketing among the analytics team, and the voice of data in the marketing team. Why this role is right for you This is the first role of its kind at Space Ape and you can make it your own!
You’ll become an essential part of a fantastic growing team of analysts and marketeers as we set our sights to turn Chrome Valley Customs and our newest game, codenamed Treefrog, into $100M p/y games There is loads of UA data (and spend) to analyse over multiple games and genres You will be shaping how we market and promote a brand new game (Treefrog) We have a brand new CMO and are entering a new-age of marketing & UA; you can be a massive part of that evolution!
You have solid experience as a data analyst You are confident in cleaning, aggregating and joining data with SQL You have experience in and a passion for analysing marketing campaign performance You have a solid background in statistics that you use to provide context when conducting and analysing data
You have a
commercial mindset and/or interest
You are able to communicate complicated analysis outputs to non-technical audiences, utilising visual storytelling and clear written summaries to get the key points across You feel comfortable mentoring and training less experienced team members Experience with R/Python and Tableau (or another visualisation tool) is a bonus Why Space Ape is right for you Be a part of one of several small empowered teams who inspire and challenge one another in the pursuit of our mission Autonomy to make your own impact with the support to help it happen Designated ‘Ape Space’ creative time where you are free to work on game concepts and ideas away from your day to day The freedom to further your skill set the way you want with a generous training budget An award winning studio that has been crowned one of the best places to work, for the last 5 years in a row! Help run and create games which bring joy to millions of players all over the world 5* Glassdoor rating - Check out our reviews
Entered a long-term strategic partnership with Supercell in 2017 Competitive salary & stock options About Space ApeSpace Ape is an award winning mobile game studio in Central London and founded in 2012. Since then our five games have been played by over 170m people, generated half a billion in revenue but we're just getting started. We are around 150 employees, from 30 different nationalities and diverse backgrounds united in a mission to make the world's next great game. In 2017 we partnered with Supercell (makers of Clash of Clans etc and part of Tencent) by way of majority acquisition.Our music game, Beatstar, reached #1 download in 24 countries and is the top grossing music game globally. With BILLIONS of song plays and millions of people discovering it each month Beatstar is an important new platform for music discovery with top artists releasing their songs in Beatstar on the same day, or in some cases before, they are dropped on streaming platforms. If country music is more your thing check out Country Star, a recent follow up to Beatstar that might be more your thing.Chrome Valley Customs brings an innovative twist to cater to a large underserved segment of the world's most successful game genre. Within the first two months it became the top grossing car game globally and we're just getting started.Space Ape was voted Best Game Developer, and Beatstar Game of the Year in the 2022 Pocket Gamer Mobile Game Awards in BAFTA London (April 2022). Its game lead Charmie Kim won Best Newcomer at the DEVELOP Awards (July 2022), and it was short listed as one of Google Play User Choice Awards (Dec 2021). Space Ape won Mobile Developer of the Year in the Pocket Gamer Awards (#####).
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