Senior Marketing Analyst, Programmatic

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Senior Marketing Analyst, Programmatic Apply
remote type
Office - Flexible
locations
United Kingdom - London
time type
Full time
posted on
Posted 30+ Days Ago
job requisition id
JR240544
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details
About Salesforce
We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.
Are you ready to help us scale the business? We are building Salesforce's Media Lab, a global centralized media operation across strategy, adtech, operations, intelligence, and of course, media. We're looking for dedicated marketers who are curious, analytical, and have a passion for digital marketing to help us build this world-class organization. Your Impact As a Programmatic Strategist, you will own the digital demand generation and remarketing programs across the Salesforce product portfolio. Your core focus will be managing programmatic performance and growth across the funnel, generating quality leads, converting pipeline, and driving business impact with our partners in Sales. You will work cross-functionally with cloud strategists, field marketing, product marketing, integrated campaigns, ad partners, adtech, operations, and media intelligence to build effective, efficient, and world-class programs.
As a key member of the Media Lab, you will:
Serve as in-house expert on everything programmatic – planning and execution to strategy and reporting
Manage budgets, target attainment, media strategy, campaign and ad optimization, testing, performance KPIs, and overall programmatic roadmap
Maximize every media dollar by monitoring, analyzing, and optimizing campaign performance
Collaborate with cloud strategy counterparts to improve channel education and 1st/3rd party audience data usage to improve performance
Provide regular campaign reports, updates, and optimization recommendations to the team's external customers
Own the relationships with our ad platform partners and third-party vendors
Stay up-to-date on best methodologies, industry trends, and strategies in the programmatic landscape educating the greater team as you learn
Research new, innovative tactics that enhance campaign operations and increase digital business impact Requirements: Minimum 5 years driving business impact through digital marketing, preferably within the B2B or SaaS industries. Proficiency in Programmatic Platforms: Experience with platforms like Google Display & Video 360, DV360, The Trade Desk, or similar DSPs (Demand-Side Platforms) is crucial.Skills in setting up, managing, and optimizing campaigns across various channels (display, video, mobile, etc.) to achieve campaign objectives.Budget Management and ROI Analysis: Experience in managing budgets effectively and analyzing ROI (Return on Investment) for campaigns.Problem-solving and Adaptability: Ability to troubleshoot issues within campaigns, adapt strategies based on changing trends, and optimize accordingly.Project Management: Organizational skills to manage multiple campaigns simultaneously, adhering to timelines and budgets.Thrive in a fast-moving environment – e.g. agency or start-up experience – working autonomously, and owning programs from inception to completion.Exceptional communication skills and a collaborative/team mentalityStrong analytical mind, driven problem solver, and a curious to understand the why as well as the whatProficiency in Excel and/or Google Sheets Proficiency in using data visualization tools such as Tableau and Datorama Fluent in written and spoken English Proficiency in Spanish, Italian, or Dutch is a plus
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We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.
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