Senior Marketing Analyst, Programmatic - Public sector

Salesforce.com Inc's Candidate Privacy Notice contains more details about the handling and use of the personal data of job applicants.For more information about our website privacy practices, please see our Privacy Statement.
Senior Marketing Analyst, Programmatic - Public sector page is loaded
Senior Marketing Analyst, Programmatic - Public sector
Apply
remote type
Office - Flexible
locations
United Kingdom - London
time type
Full time
posted on
Posted 3 Days Ago
job requisition id
JR238671
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details
About Salesforce
We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place. Are you ready to help us scale the business? We are building Salesforce's Media Lab, a global centralized media operation across strategy, adtech, operations, intelligence, and of course, media. We're looking for versatile marketers who are curious, analytical, and have a passion for digital marketing support building this world-class organization.Your ImpactAs a Programmatic Strategist into Public Sector, you will own the digital demand generation and remarketing programs across the Salesforce product portfolio. Your core focus will be managing programmatic performance and growth across the funnel, generating quality leads, converting pipeline, and driving impact with our partners in Sales. You will work cross-functionally with cloud strategists, field marketing, product marketing, integrated campaigns, ad partners, adtech, operations, and media intelligence to build effective, efficient, and world-class programs.As a key member of the Media Lab, you will:Serve as in-house guide on everything programmatic – planning and execution to strategy and reportingRun budgets, target attainment, media strategy, campaign and ad optimization, testing, performance critical metrics, and overall programmatic roadmapAmplify every media dollar spend by monitoring, analyzing, and optimizing campaign performanceCollaborate with cloud strategy counterparts to improve channel education and 1st/3rd party audience data usage to improve performanceProvide regular campaign reports, updates, and optimization recommendations to the team's external partnersOwn the relationships with our ad platform partners and third-party vendorsStay up-to-date on industry practices, industry trends, and strategies in the programmatic landscape, educating the greater team as you learnResearch new, innovative tactics that boost campaign operations and increase digital business impactRequirements:Minimum 5 years driving business impact through digital marketing, preferably within the B2B or SaaS industriesProficiency in Programmatic Platforms: Experience with platforms like Google Display & Video 360, DV360, The Trade Desk, or similar DSPs (Demand-Side Platforms) is crucialSkills in setting up, managing, and optimizing campaigns across various channels (display, video, mobile, etc.) to achieve campaign objectivesBudget Management and ROI Analysis: Experience in managing budgets effectively and analyzing ROI for campaigns.Ability to troubleshoot issues within campaigns, adapt strategies based on changing trends, and optimize accordingly.Organizational skills to manage multiple campaigns simultaneously, adhering to timelines and budgetsKnowledge of government structures, policies, and processes is crucial. Understanding how public sector organizations operate and make decisions is essentialFamiliarity with legal and regulatory frameworks specific to the public sector is a plus. This includes compliance with government procurement rules and transparency regulationsThrive in a fast-paced environment – e.g. agency or start-up experience – working autonomously, and owning programs from inception to completionOutstanding communication skills and a collaborative/team mentalityStrong analytical skills, with approach to problem-solve and stay curious to understand the WHY and the WHATProficiency in using data visualization tools such as Tableau and DatoramaProficiency in Excel and/or Google SheetsFluent in written and spoken English Accommodations
If you require assistance due to a disability applying for open positions please submit a request via this
Accommodations Request Form .We are a recognised Disability Confident member under the UK Government Disability Confident employer scheme. We are committed to providing an inclusive recruitment process and will offer an interview to disabled applicants who meet the essential criteria for the role. Applicants are welcome to opt-in to the interview scheme as part of the application process. If you would like to apply under the scheme, please click the link to the Accommodations Request Form above and scroll to the UK Disability Confident Scheme section within the form. Posting Statement
At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at
www.equality.com
and explore our company benefits at
www.salesforcebenefits.com
. Salesforce
is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce
does not accept unsolicited headhunter and agency resumes. Salesforce
will not pay any third-party agency or company that does not have a signed agreement with Salesforce
.
Salesforce welcomes all.
Similar Jobs (3)
Senior Marketing Analyst, Channel Strategy - Public Sector
remote type
Office - Flexible
locations
United Kingdom - London
time type
Full time
posted on
Posted 3 Days Ago
Media Strategy & Planning, Senior Analyst
remote type
Office - Flexible
locations
United Kingdom - London
time type
Full time
posted on
Posted 13 Days Ago
Senior Analyst, Campaign Operations
remote type
Office - Flexible
locations
United Kingdom - London
time type
Full time
posted on
Posted 30+ Days Ago
We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.
#J-18808-Ljbffr