Senior International Markets Manager - South Asia

SF Recruitment are working with a business based in Birmingham who are looking for a Senior International Markets Manager - South Asia to join the team
Hybrid
£50,000 - 60,000
Role:
- Play a key role in the delivery of international intermediary and stakeholder engagement, including, but not limited to, the overarching relationships with important DBT posts and Markets teams; trade and investment agencies acting on behalf of South Asian countries for inward investment; London Embassies and High Commissions; trade and sector bodies (e.g., CII, FICCI, nasscom, UKIBC) in order to raise the regional profile and gather market intelligence.
- Support the International Markets Lead on the development of an International Strategy, identifying the key market opportunities to attract inward investment from, the key stakeholders that must be influenced to ensure success, and the activities required to raise awareness of the West Midlands investment proposition, amongst both prospective FDI investors and key South Asian stakeholders.
- Act as the market "expert" with regards to India and wider South Asia, proactively seeking intelligence on economic and policy changes that may influence WM approach to South Asia market engagement.
- Work closely with the Company's Inward Investment sector leads and cross-programme events teams, to scope, plan and deliver a number of effective inward investment activities specific to the South Asia market(s), including (but not limited to) inward investment delegations.
- Develop a pipeline of qualified leads and opportunities from the South Asia geography via direct business development, international intermediaries and wider stakeholder relationships.
- Leverage the international footprint of key partners, including commercial partners and the region's universities, to drive awareness of the region's inward investment opportunities.
- Work closely with regional stakeholders, supporting them on their South Asia market propositions and aligning their offers to the market opportunities identified in South Asia.
- Work closely with the senior management team to ensure consistent and effective achievement of contract objectives, providing flexible support to ensure the team targets are achieved.
- Undertake planned marketing and lead generation activities both nationally and internationally (trade fairs, exhibitions etc) to showcase the regional geography offer e.g., India Global Week.
- Make efficient use of CRM systems and processes to record, monitor, review and refine business development strategies, together with marketing and communications programmes to fully exploit business opportunities both for the business and for the wider benefit of the region.
- Work closely with marketing and communications team to provide guidance on various South Asia activities from a branding, press and wider external affairs perspective.