Senior Internal Communications Manager

JOB DESCRIPTION & PERSON SPECIFICATION
Job title: Senior Internal Communications and Engagement Manager (Interim) GOSH profile Great Ormond Street Hospital for Children NHS Foundation Trust (GOSH) is an international centre of excellence in child healthcare. GOSH is an acute specialist paediatric hospital with a mission to provide world-class care to children and young people with rare, complex and difficult-to-treat conditions. Together with our research partner, the UCL Great Ormond Street Institute of Child Health, we form the UK’s only academic Biomedical Research Centre specialising in paediatrics. Since its formation in 1852, the hospital has been dedicated to children’s healthcare and to finding new and better ways to treat childhood illnesses. Great Ormond Street Hospital receives nearly 300,000 patient visits (inpatient admissions or outpatient appointments) every year (figures from 2018/19). Most of the children we care for are referred from other hospitals throughout the UK and overseas. There are 60 nationally recognised clinical specialities at GOSH; the UK's widest range of specialist health services for children on one site. More than half of our patients come from outside London and GOSH is the largest paediatric centre in the UK for services including paediatric intensive care and cardiac surgery. Through carrying out research with the UCL Great Ormond Street Institute of Child Health, University of London and international partners, GOSH has developed a number of new clinical treatments and techniques that are used around the world. The UK’s only academic Biomedical Research Centre (BRC) specialising in paediatrics is a collaboration between GOSH and UCL Great Ormond Street Institute of Child Health. We are a member of University College London (UCL) Partners, joining UCL with a number of other hospitals – an alliance for world-class research benefitting patients. In partnership with six other NHS trusts, we are the lead provider for North Thames Genomics Medicine Centre, part of the national 100,000 Genomes Project.
Great Ormond Street Hospital Culture and Values The Trust has developed the Always Values with our staff, patients and families that characterise all that we do and our behaviours with our patients and families and each other. Our Always Values are that we are:
Diversity & Inclusion Here at GOSH, we believe that improving lives for our patients begins with improving how we learn, work and grow as colleagues. So, we’re changing. We know that we need to develop a more inclusive culture where everyone feels seen and heard. By growing an ever more diverse workforce, we’ll have a greater range of perspectives and knowledge in our GOSH community, meaning that we can provide the children and young people at our hospital with even better care. At GOSH we have opportunities for our staff to engage with colleagues through the following networks: REACH (Race, Ethnicity and Cultural Heritage) ENABLED (Enhancing Abilities & Leveraging Disabilities Network), PRIDE & Women’s networks.
Senior Internal Communications and Engagement Manager
Directorate Corporate Affairs (Communications)
Band 8A
Supervised by Head of Internal Communications and Engagement
Type of contract Interim / secondment – 3-6 months
Hours per week Full time (37.5)
Location Hybrid: Great Ormond Street Hospital / Home working (2/3 days per week)
Budgetary responsibility Discrete projects and campaigns
Manages Projects and campaings
Main purpose of the job This is a new role working closely with the head of internal communications and engagement to lead a small, dynamic team to deliver an effective internal communications and engagement service to support managers and staff across GOSH. You will be keen to take ownership responsibility for campaigns, programmes and relationships across the hospital, and experienced in balancing the sometimes-competing priorities that come with this varied workload. You will be able to demonstrate real impact in your career to date and have experience of, or an interest in, behaviour change campaigns. You will be a well-rounded communicator with excellent written skills, initiative, drive and tenacity, coupled with excellent stakeholder skills to liaise with colleagues at all levels. You’ll need to be a creative thinker and excellent project manager with the ability to process highly complex ideas and concepts quickly, turning them into consistent messages that resonate with audiences. You’ll be running projects and campaigns to deliver a transformative impact on staff culture; developing, delivering and measuring stand-out campaigns, initiatives and projects in support of our strategic priorities and principles. At the same time, you’ll be fostering more connections, partnerships and collaboration across our hospital through the tactics, channels and approaches you deploy. The team is led by the head of internal communications and engagement, to which this post acts as deputy. You’ll need to be confident to lead communications in crisis situations, working with operational and emergency planning colleagues, providing expertise and guidance using your sound judgement skills to navigate highly complex situations. You will develop and deliver a wide range of internal communications to support business critical activity and staff engagement across the organisation. This supports GOSH to be a high performing organisation with staff that feel empowered and supported. You’ll work as part of a wider communications team, closely with the hospital’s executive leadership team, and with key corporate functions such as HR and operations designing and delivering engagement opportunities for staff. You will also work with the clinical leadership teams to support engagement among medical staff, an and coach our internal communications team colleagues, supporting them to grow in their roles.
Key working relationships Internal:
• Colleagues in the wider Communications team • Executive and Senior Leadership Team particularly the associate directors of HR and
OD • Programme Director for Transformation • HR, IT, clinical and nursing teams across the hospital, management and
administrative teams • Clinical and non-clinical teams within the hospital • Staff Partnership Forum and other staff groups
External:
• GOSH Charity teams • Communications colleagues in partner organisations • Suppliers
Main duties and responsibilities: Strategic • Contribute to the delivery and future development of the internal communications
elements of the communications and marketing strategy, building a position as a trusted advisor to colleagues and supporting the team in delivering high quality communications for our stakeholders.
• Ensure internal communications enable staff to understand the Trust’s vision, ambitions, and values.
• Provide and receive highly complex, sensitive or contentious information and translate into meaningful, appropriate messages for multiple audiences using persuasive, motivational negotiating skills to engage with stakeholders.
• Lead the team in developing and implementing a communication strategy for the GOSH transformation programme, interpreting highly complex facts or situations to distil a meaningful narrative for audiences.
• Lead the team to develop and implement a communication plan for Speak Up and other culture and engagement programmes, using internal communications theory and best practice.
• Support the head of internal communications and engagement to embed the new intranet and ensure its continuous development.
• Act as lead internal engagement consultant for different directorates, providing specialist advice on approaches and tactics to help them deliver better internal communications, and sharing knowledge with the team to develop their skills and confidence in this area.
• Undertake measurement and evaluation, making evidence-based recommendations underpinned by theory/best practice, to make our internal communications best-in-class.
• Keep up to date with developments in internal communications and the public sector that may influence and affect GOSH.
Internal communications and engagement • Lead on specific projects to drive staff engagement; write and deliver IC strategies/plans
for projects and campaigns; secure buy-in from internal stakeholders; provide regular updates to key contacts.
• Lead the team in devising and delivering content in various forms across multiple channels, including leading on staff engagement opportunities.
• Lead the team in managing our channels, to ensure content is delivered in the most effective and engaging ways.
• Plan and manage messages and announcements, drafting copy, editing, and managing review and sign off, often dealing with highly complex facts or situations which you will be required to analyse, interpret and present a comparison of a range of options.
• Ensure staff awareness of and alignment with the hospital strategy, priorities, and values, using fresh thinking and creative ideas to turn highly complex and sensitive information into relevant, timely, engaging, and impactful content.
• Gather insight, and measure and evaluate internal communications activity to ensure ongoing improvement and impactful communications and engagement.
• Keep abreast of internal communications and engagement best practice, advising the organisation on how these should be implemented to enhance our approach.
• Be aware of relevant NHS policy changes and work with colleagues to interpret meaningful messages for our audiences.
Management • Manage team members to deliver objectives set by the head of internal communications
and engagement linked to key campaigns and projects. • Monitor any budgets allocated for campaigns and projects. • Project manage campaigns and initiatives across the hospital and within the team. • Manage cross disciplinary teams to deliver campaigns with impact. • Manage stakeholder relationships, establishing success metrics, managing
expectations, and working in partnership to ensure continual improvement. • Support the head of internal communications and engagement to champion continuous
improvement within the team, looking at the development of department specific policies and processes and working collaboratively across the whole communications team to improve the service provided, developing and contributing to policy changes and updates as needed.
• Manage the team’s platforms and stakeholder databases, including the intranet content management system and email platform, manage relationships with suppliers and working with procurement, finance and corporate governance teams in the organisation.
• Deputise for the head of internal communications and engagement, including advising senior leaders on recommended approaches for internal engagement in the case of emergencies or sensitive issues, occasionally navigating distressing or highly emotional circumstances.
This job description is intended as an outline of the areas of activity and can be amended in the light of the changing needs of the service and will be reviewed as necessary in conjunction with the post-holder. Other information Great Ormond Street Hospital for Children NHS Foundation Trust is a dynamic organisation, therefore changes in the core duties and responsibilities of this role may be required from time to time. These guidelines do not constitute a term or condition of employment. The GOSH Learning Academy (GLA) Staff education and training influences every stage of the patient journey. Be it the communication skills of the medical secretary planning a patients’ stay, the multi-professional team caring for them on the ward, the leadership skills of our corporate and operational teams, or the administrator planning their transport home – each member of staff needs the up-to- date knowledge, skills, and capabilities to provide our patients with exceptional care. We have a number of opportunities for staff available through the GOSH Learning Academy: PERSON SPECIFICATION This table lists the essential and desirable requirements needed in order to perform the job effectively. Candidates will be shortlisted based on the extent to which they meet these requirements. Evidence for suitability in the role will be measured via a mixture of application form, testing and interview.
GOSH Culture and Values Essential Desirable Assessment method
Our Always values • Always welcoming • Always helpful • Always expert • Always one team
E D I/A/T
Understanding of Diversity and Inclusion challenges in the workplace. E
I
Academic/Professional qualification/Training
Relevant degree plus CIPR/CIM (or equivalent) qualification or equivalent experience E A
Evidence of continuous professional development in communications/PR E A
Communications/PR master’s qualification D A
Experience/Knowledge

Specialist knowledge underpinned by theory and experience of internal communications E I/A/T
Managing and leading a team, and leading integrated teams on projects and/or campaigns E I/A
Maintaining effective relationships with organisational leadership E I/A
Research and evaluation methods and techniques E I/A/T
Working with sensitive/confidential issues E I/A
Intranet management and content management systems E I/A
Writing, editing, and producing publications E I/A Specialist knowledge of media, PR and marketing processes and techniques D A
Basic NHS functions, structure, issues, and values D A
Development of policies D A
Design and print processes D A Experience of managing social media platforms and developing content for digital channels, particularly LinkedIn D A
Skills/Abilities Understanding of when team members need support to succeed with challenging tasks and when intervention is needed
E I/A/T
Able to present strategic options where opinions are divided, and the issues are highly complex E I/A/T Able to have frequent periods of concentration and cope with frequent interruptions / deal with issues as they arise, prioritising heavy workloads and managing multiple projects at the same time
E I/A/T
Proven organisational abilities E I/A/T Excellent written and oral communication skills, and the ability to teach others E I/A/T Able to master a complex brief quickly and interpret it for a non-specialist audience E I/A/T Analytical and data presentation skills E I/A/T Able to build confident working relationships with colleagues at all levels E I/A/T Ability to cope calmly with distressing/emotional situations E I/A/T Able to anticipate problems before they arise and offer appropriate solutions, demonstrating sound judgement E I/A/T Advanced software skills (MS Office, intranet packages, email software) D A/T
Criteria Key: Essential: E Desirable: D Review Method: Application form: A Interview: I Test: T
PERSON SPECIFICATION
This table lists the essential and desirable requirements needed in order to perform the job effectively. Candidates will be shortlisted based on the extent to which they meet these requirements. Evidence for suitability in the role will be measured v...
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