Senior Ecommerce & Digital Marketing Manager, Luxury Fashion, Salary, 55-60K + Bonus + Benefits

Senior Ecommerce & Digital Marketing Manager, Luxury Fashion, Salary, 55-60K + Bonus + BenefitsSenior Ecommerce & Digital Marketing ManagerHybrid: Mon - Thurs in the office, Friday: Remote, work from homeReporting to the CEO, this is a brilliant opportunity to join an iconic and expanding luxury
fashion/accessories
& lifestyle brand to manage the day-to-day running of the e-commerce website and all digital marketing activity.As part of a successful London-based head office team, you will oversee an ecomms & marketing assistant and be responsible for designing, planning, and implementing the forward strategies across ecommerce and digital marketing channels, reporting to the business on key metrics.An autonomous role, you will be the ecommerce & digital marketing expert within the business and will work closely with the CEO, Creative Director, and extended team, to maximise brand success online. Great opportunity to work in a dynamic, successful, and entrepreneurial environment.There is much opportunity to progress, as the business continues to scale in the UK & internationally.Key ResponsibilitiesEcommerce:Day to day management of the e-commerce website. Currently transitioning onto Shopify.Working closely with the Creative Manager to ensure all content, product selection and placement is created and aligned with brand guidelines.Oversee the launch of collections and special products online and product upload.Create all product feeds, adding product descriptions, attributes, meta details, optimising images and ensuring that the process adheres to SEO best practice.Work with warehouse to ensure that order fulfilment and delivery is on time in line with delivery promise. Manage customer service and troubleshoot any issues that may arise.Manage 3rd party web developers to deliver changes to the site. Brief requirements and ensure that projects are delivered on time, within budget, and meet defined levels of quality and scope.Optimise the customer journey based on analytical data and ensure it is in line with brand guidelines.Plan and run markdowns and promotions.Mentor and manage the Ecommerce & Marketing Assistant.Digital Marketing:Develop the master content calendar for all web promotions, significant dates, and peak trading.Develop digital marketing plan and manage all digital marketing channels to ensure KPI achievements, overseeing Paid Search and Paid Social campaigns run by 3rd party agency.Manage and co-ordinate affiliate and email channels in-house.SEO optimisation with keyword analysis, page optimisation, competitor analysis.Manage forecasts, planning and targets to ensure all metrics and KPIs are successfully defined and delivered.Provide weekly and monthly performance analysis and insights to drive change and maximise site traffic and conversion rates.Devise and implement the social media calendar across Instagram, Facebook, and Pinterest, and monitor content and interactions daily.Brief Creative team on visual assets needed for specific campaigns.Weekly and monthly performance reporting of site and correlated digital marketing activity, focusing on traffic, engagement, conversion, and sales.Identify ways to drive traffic, conversion, customer retention and overall online improvements.Constantly monitor the industry best practice and benchmarks.4+ years of experience in e-commerce and digital marketing within the retail industry, ideally in a similar role for a luxury brand.Good experience and knowledge of the luxury fashion industry, with experience in luxury fashion, accessories, lifestyle, childrenswear or accessories being a bonus.Excellent knowledge and understanding of Google Analytics, Facebook Ad Manager, affiliate marketing, and all major social media platforms.Experience driving digital sales through proven commercial online strategies, with an entrepreneurial and creative mindset.Experienced on major e-commerce platforms, Shopify especially, well-versed in back-office administration.Confident with Microsoft office suite and proficient in Excel.Profile :Excellent communication skills, able to work effectively cross-functionally, understanding priorities and workload of other departments within the business.Good organisational skills and ability to work to deadlines.Well-spoken and confident in liaising with people at all levels.Proactive with excellent eye for accuracy and attention to detail.Flexible and proactive attitude. Hands-on approach as well as making strategic decisions.Ability to work on own initiative.Please send your CV to us and we will be in contact to discuss this exciting opportunity further!Send me alerts about jobs like this.Please enter your email address to continue setting up an email alert for similar jobs to this one. By entering your email address and clicking apply you will sign up to Jobs4 and agree to our terms and conditions .
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