Senior Digital Marketing Executive

Senior Digital Marketing Executive
Ecommerce Retail
Leeds – Hybrid: 3 days in & 2 WFH. Flexible working
Better Placed are delighted to be working with a well-recognised eCommerce brand in their search for an experienced Digital Marketing Executive to join at this senior level.
This role will suit someone comfortable in a fast-paced eCommerce environment, previous ecommerce experience (in house or agency), strategic but has remained hands on in the channel.
Ideally this person will have previous experience in people management but not essential.
You will report into the Performance Director, with peers at the same level within PPC (search & Shopping) and Affiliates.
A truly iconic brand, a brand that has stood the test of time and has the perfect balance between their size and resource as well as a freedom to make an impact and try something new.
The Business:
£100+ million turnover business
Predictions for double digital growth this year
Private Equity backed
Continued investment (people, technology and resource)
International expansion planning for 2025
Excellent Marketing team – 15+ (plus digital & media agencies)
£10 million+ Paid Media spend.
Key responsibilities for this role include:
Manage the brands digital campaign calendar, coordinating with the wider team across web, trade, email and social media.
Working with the wider market team in asset creation to support the campaign calendar: Digital, CRM & Email, Brand & Creative.
Working with the Digital Marketing team to understand and translate requirements into clear briefs for Creative teams and then support that production including setting up web banners.
Managing the briefing process and support of sign off for go to market campaigns.
Support with the trading and promotion plan across multiple brand websites, working with the buying and merchandising team.
Provide wider support on Paid Media if applicable to skill set. Working with their Digital Agency.
Supported by the brands Digital Analytics team, who will analyse and optimise site promotions on site helping you make recommendations to drive performance
What I am looking for:
Previous experience in a digital campaign role. Broad experience is great but what is key is the ability to support in managing the websites content and promotional plan.
Support on the websites performance and optimisation, landing pages etc.
Ideally has experience in using web content management systems (CMS)
Ideally has good knowledge of digital marketing channels – PPC and Paid Social. But this is a skill that can be upskilled in the role
Excellent communicator and confident – able to give clarity on performance indicators and set direction for strategy
It is essential that you have previously and are comfortable working with multiple teams and can work cross channel