Senior Digital Executive

Senior Digital Executive£27,000 - £33,000Location:Remote working but with a requirement to travel to our sites and attend team meetings.About the role:Are you an experienced Digital Marketing Executive looking to take your next step? As a key member of the Marketing Team, you'll be responsible for driving our digital marketing efforts across multiple channels, working closely with our Digital Product Owner and CRM Manager. From website management and SEO optimization to CRM campaign execution, your expertise will play a pivotal role in elevating our brand presence.What you'll do:WebsiteKeep our portfolio of websites up-to-date with scheduled improvements.Handle site requests for website support, updating content and providing training as required.Roll out new pages, features and functionality across our range of leisure centres pages.Audit and manage web pages to ensure best practice is being adhered to.Monitor website performance via GA4, SEMrush.Identify and implement appropriate content opportunities to improve local SEOProduce regular reports on website performance, highlighting high and low performing pages and suggesting opportunities for improvement.CRMSupport with the creation of CRM campaigns, from audience selection through to asset build, QA and scheduling.Support with the implementation of our automated life cycle campaigns.Improve targeting through the segmentation of our database.Report on the impact of CRM activity, providing actionable insights and identifying best practice that can be shared with the wider business.Review and approve site communications, identifying training needs as necessary.Work with stakeholders to build and schedule customer surveys.AppAssist with the maintenance of our app, keeping content up-to-date.ExperienceYou'll have 2-4 years experience in a similar role, with a specific focus on:Updating website content within a CMS platform. Experience with Magnolia CMS is preferable.Implementing and maintaining best practice SEO.Using a CRM platform to send muti-channel campaigns across email, push and SMS.Managing internal stakeholders.You'll haveGood attention to detailExcellent relationship skills, able to work with a wide range of internal and external stakeholdersExcellent planning and organisational skills, able to keep multiple projects on time and deliverable to a high qualityGood analytical and reporting skillsExperience writing and editing copyExperience in a similar role or a related qualificationAn ability to innovate and think laterallyHigh energy levels, a natural motivatorAn open friendly personalityStrong relationship building skillsClear and concise in communicationAn ability to present effectively to new and known audiences.Reasons to join usFree gym membership at any of our centresEmployee health cash planEmployee discount portal - get discounts on travel bookings, high street vouchers, gift cards, cinema tickets, days out, leisure activities and your day to day spending.Childcare vouchersCycle to Work schemeEye test vouchersPension SchemeCompany sick payPerformance related bonusesCareer progressionTraining and development.How to applyIf you would like to apply for this exciting senior role, please send a letter of application and full CV stating your current salary via email to the HR department at (url removed) . A job description is available upon request.Closing DateSelected candidates may be invited for an interview before the closing date, therefore early application is recommended.About Parkwood LeisureParkwood Leisure was established over 25 years ago and is now one of the UK's leading operators of publicly owned leisure facilities. Working with key partners we're a company that's proud to deliver a first-class service at each of the facilities we manage and is committed to working with local communities to make a difference and provide a healthier and happier lifestyle to the communities we serve.The Parkwood Leisure Holdings Ltd Group are proud to be Equal Opportunity Employers that are committed to inclusion and diversity.For more information visit (url removed)
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