Senior Demand Generation Director, Growth Marketing

About Us
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.
Role Description
As Senior Demand Generation Director, Growth Marketing,you will be at the forefront of driving customer acquisition, pipeline growth, and revenue generation on a global scale. This pivotal role is part of the Global Growth Marketing team, reporting directly to the VP of Growth Marketing, where you will play a key role in shaping and executing strategic initiatives to propel IPG Mediabrands' growth trajectory worldwide.
Key Responsibilities
Demand Generation Strategy:
Develop and implement a comprehensive global demand generation strategy aligned with business objectives
Utilize world-class CRM solutions and account-based marketing techniques
Manage third-party lead generation agencies and foster collaboration with global and local teams
Drive a global strategy for qualified leads, conversions, and revenue growth
Multi-Channel Campaign Management:
Oversee planning, execution, and optimization of multi-channel demand generation campaigns
Collaborate across teams to integrate activities with overall marketing initiatives
Create and optimize multi-channel campaigns, including email marketing, content marketing, social media, paid advertising, SEO, events, webinars, and partnerships
Lead Generation and Nurturing:
Implement programs to capture and nurture leads throughout the sales funnel
Continuously optimize campaigns based on insights for a data-driven approach
Understand lead scoring and enterprise B2B sales revenue lifecycle including MQLs and SQLs
Collaboration and Content Development:
Collaborate with content and product marketing teams to create compelling messaging and content
Identify and implement innovative demand generation tactics and channels to enhance campaign effectiveness
Lead and develop a high-performing demand generation team, beginning with a CRM Manager and the opportunity for expansion
Work closely with the VP of Growth Marketing to align campaigns with overall business and growth strategies
Desired Skills & Experience
Proven demand generation experience, ideally within the marketing or advertising industry
Strong understanding of digital marketing, content marketing, and demand generation strategies
Demonstrated success in executing multi-channel marketing campaigns
Proficiency in marketing automation tools and CRM systems; experience with Salesforce and Marketing Cloud Account Engagement is an asset
Analytical mindset with the ability to interpret data and make data-driven decisions
Excellent leadership, communication, and collaboration skills
Employee Transparency
At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess ##### you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
The Perks
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
Free breakfast and free lunch
Early finish Fridays
Core Hours (Mon-Thurs, flexible start/finish times)
Retail discounts
Electric vehicle salary sacrifices car scheme
Wellbeing programme, including Headspace & flu jabs
Interest free season ticket loan
Paid time off for Volunteering
Group Income Protection
Life Assurance
Private Medical Insurance or Health Cash Plan (dependent on level)
Group Personal Pension Plan with matched contributions from 3-6%
Generous Parental Leave & Pay
Independent mortgage advice
Financial education
Employee Assistance Programme
Free eye tests
Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
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