Senior CRM Executive

Senior CRM Executive - Heritage Luxury Brand - LondonSenior CRM Executive - The CompanyMy client is a forward-looking, renowned British luxury footwear and accessories brand with a rich heritage, known for their quality craftsmanship, timeless design, and understated elegance. Their commitment to excellence has garnered a loyal following among fashion-conscious individuals worldwide, cementing their status as a coveted purveyor of luxury footwear and accessories. They have an brilliant opportunity for a Senior CRM Executive to join their Digital Marketing and Brand team.Senior CRM Executive - The RoleThe Senior CRM Executive will deliver CRM & email strategies that drive engagement, retention, and conversion across the brand.Responsibilities include:Manage crm strategy with ownership across campaign planning, execution and forecastingAnalysing customer behaviour to create targeted strategies to drive desired behaviour through segmentation, personalisation, identifying new touch points and further optimisation of existing flowsNurturing the customer through each lifecycle stage from welcome to post-purchase flows identifying valuable customer touch points by analysing customer behaviour.Championing customer insights and driving loyalty though seamless, on-brand communicationsOwnership of A/B testing programme and optimisation plansImplementing improvements and tailoring future campaigns to keep increasing the open and click-through rates and to drive conversion, sales, and increase loyaltyWork collaboratively with the brand team to suggest seasonally specific email campaignsSenior CRM Executive - Key Skills2-3 years of relevant and proven experience within CRM including ownership of ESP platform (Emarsys is a plus)Experience in Loyalty is a bonus.Excellent analytical skills with the ability to interpret data to deliver change and measurable results.Customer centric approach – a solid understanding of audience segmentation and lifecycle.Must be confident in collaborating, presenting and leading conversations across the business.A challenger and innovation driver with impeccable attention to detail and a proactive mentality.If this is the Senior CRM Executive role for you then APPLY NOW ! If you would like a confidential chat about this role or your next career move, then please get in contact with me:
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or connect via LinkedIn: Kate Bergman.Don’t meet all the requirements?Multiple studies have shown that women and people of underrepresented groups are sometimes less likely to apply to jobs unless they meet every single requirement. At Just Us People, we are committed to building a diverse workforce, so if you are excited about this role and have the essential skills, but not the entire checklist - we’d still love to hear from you!Send me alerts about jobs like this.Please enter your email address to continue setting up an email alert for similar jobs to this one. By entering your email address and clicking apply you will sign up to Jobs4 and agree to our terms and conditions .
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