Senior CRM Analyst, Customer Marketing

Senior CRM Analyst, Customer Marketing
Location:
Hybrid working, Central London offices, 10 days in every month.
Salary:
£48,000 - £55,000 plus 10% bonus, pension, healthcare, life assurance, etc.
The keys to success with this role isnt how well you can create a visually stunning dashboard. Or how scientific you can be in the analysis of customer data. Looking at why 0.1% of customers might say no or not respond to a campaign.
This is about creative use of data in a marketing context. Making recommendations on how to improve targeting by looking at past performance of campaigns. Or working with the companys data science teams on next best action models and how they could be incorporated and activated into marketing activities to deliver value for the companys customer marketing activity.
Or looking at new data assets either already within the business, or via third party partnerships which could provide potential value when activated in the right way within CRM campaigns. Either to drive personalisation, identify new potential trigger points and moments of truth with the customer which could lead to new customer journeys, or could be utilised to enrich existing campaigns to help elevate their performance.
Plus have the technical state of mind to be able to sit down with data engineers and IT teams to explain whats needed, how it needs to be delivered and help activate that data asset so it can be uti...