Senior Content Strategist

Central Employment are working with an established and growing Digital, Creative and Brand agency in Newcastle, as they look for a highly creative and client facing Senior Content Strategist.
Senior Content Strategist profile:
As a Senior Content Strategist, you will play a pivotal role in shaping and executing content strategies that drive engagement, enhance brand presence, and achieve business objectives. You'll work closely with cross-functional teams to create and deliver compelling, cohesive content experiences across various platforms and channels.
Key responsibilities include:
Develop comprehensive content strategies aligned with client business objectives, target audience, and brand identity.
Work with digital marketing teams to generate creative and engaging content ideas that resonate with the target audience.
Oversee and guide the creation of high-quality content that has a clear cohesive journey to nurture future and current customers across multiple channels including websites, paid channels, social, and email.
Work with SEO, Paid and CRO teams to transform landing page performance and reduce drop out through the user journey.
Brief in creation of creative assets with design team.
Conduct audience research to understand their preferences, behaviours, and pain points.
Use data and user feedback to gain insights into content effectiveness and audience engagement.
Continuously monitor industry trends, competitor activities, and content best practices to inform strategy refinements.
Build a culture of collaboration, creativity, and innovation within the content team and across the organization.
Experience:
Bachelor's degree in Marketing, Communications, Journalism
Experience in using Data Google Analytics GA4 to measure content performance and make decisions
3+ yrs in a dedicated Performance Marketing agency
Strong understanding of digital marketing principles and SEO best practices
Desirable experience in running CRO A/B or split tests
Desirable experience in running paid ad campaigns
Skills/Qualities
Excellent written and verbal communication
High attention to detail
Analytically minded
Loves to work in a team
A creative thinker
Client facing
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