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Senior Content Marketing Executive

Senior Content Marketing Executive

Posted 15 days ago

Reading, Berkshire
Any
External
Expired - 2 months ago

Senior Content Marketing Executive

Permanent

Andover, Head Office / hybrid working

£36,000 - £44,000 + discretionary bonus + flexible benefits pot + pension + healthplan + 36 days holiday + hybrid working

Are you passionate about making a positive impact on people’s lives? Do you want to be part of a company that is striving to revolutionise access to healthcare in the UK? At Simplyhealth, our health plans provide the opportunity to attend routine dental treatments, visit the optician, have complementary therapies (e.g. physio) and much more by providing financial support to those that really need it.
But we’re not just your average health company; we’re aiming to revolutionise access to healthcare in the UK by offering innovative health and wellbeing solutions that are affordable, accessible, and effective. From preventive care to comprehensive medical support, we aim to empower individuals to take charge of their health, inspiring them to make the most of their wellbeing.

We’re looking for a Senior Content Marketing Executive to join our Content Marketing team of three, reporting into the Content Marketing Manager.

Day to day, you’ll plan, produce and deliver content, working closely with sales teams as part of a taskforce, focusing on our Denplan business.

In terms of collaborating with the wider Marketing function: you’ll work closely with the Brand & Creative team to deliver the content that sits behind a year-long campaign calendar, also supporting the needs and requirements of the Product Marketing, Communications, Growth and CRM teams.

Your role plays a key part in building awareness of our brand, and you’ll be delivering creative, best-in-class content across multiple marketing channels.

Responsibilities include:

• Providing content marketing support alongside sales teams as part of a taskforce

• Supporting the management of content plans for Simplyhealth Corporate, Simplyhealth Consumer, Denplan B2B (dentists and corporates) and Denplan B2C (patients), meeting the needs and requirements of Product Marketing, Communications, Growth and CRM teams

• Timely creation of collateral, event requirements, advertising, articles/blogs, social posts and more, across all products

• Be the voice of the customer, staying close to customer trends, performance data and identifying opportunities to differentiate and improve our content offering

• Ensuring all content is clinically sound, compliant, and accurate, by ensuring audit-trail (Resource Den) approval

• Stakeholder collaboration and management to develop insight-led content, as well as successfully deploying content via relevant channels and in relevant formats

• Close alignment with the Brand & Creative team to deliver year-long campaign calendar, for all audiences and products

• Consistently making data-driven decisions, with heavy interest and investment in the performance of content, working with the Content Marketing Manager to create OKRs and KPIs at the point of ideation, and take joint responsibility, alongside channel owners, to ensure in-channel content performance is closely monitored and reported on.