Senior Brand Planner - Manchester

About Havas Lynx Group
What if your expertise could help someone, somewhere, to live a better life? Helping children living with juvenile idiopathic arthritis to communicate their pain, giving people with psoriasis their confidence back, shocking 2.3 million HCPs into taking action against second heart attacks to proving to the world that eczema isn’t a skin condition. Havas Lynx Group is a creative communications agency dedicated to changing the way the world does healthcare communications for the better. We are committed to bringing about change. Change informed by experience, driven by innovation and proven in delivery. We work alongside healthcare professionals, patients, carers, and pharmaceutical brands to overcome the complex challenges of modern healthcare. Our work blends strategic insight and deep scientific understanding with creativity and digital innovation, delivering healthcare campaigns and solutions that really make a difference to people’s lives. We’re a team of over 500+ people in Manchester and London, with a history of over 35 years and an ever-evolving future. You can get a feel for the #LYNXLife via YouTube, #LYNXLife playlist, Instagram, Facebook, LinkedIn, and Twitter. Everything this company achieves, every life it saves, every penny it makes, every policy it changes, every award it wins, is down to everyone that works here.
Role Overview
As a Senior Planner at Havas Lynx Group, you will apply your advanced strategic knowledge and inquisitive nature to run the overarching strategy for your client. You will work to guide the team to present solutions that are relevant, distinctive, and of high quality, adding significant value to projects. You will work closely with the Accounts and Creative teams within your agency to build strong client relationships, demonstrating an advanced ability in presenting your ideas and looking for opportunities to bolster profitability.
Key Responsibilities
What you can expect to be doing:
Ensure a thorough understanding of the brand, product, and overarching strategy for the project you are assigned to – ensuring your research is appropriate to the campaign’s direction.
Work with the wider team and your Head of Strategy to lead in strategic activity and ensure that the team’s outputs are in line with client expectations.
Take responsibility for shaping and delivery of the research and insights for your own projects.
Liaise with the relevant Account Handler to identify how research findings will be used to inform campaigns KPIs.
Conduct competitor analysis reviewing activity, behavior, and data to identify strengths and weaknesses.
Make informed recommendations based on your findings that support the strategy.
Develop strong collaborative relationships with Account Handlers and Creatives on your team to push the brief to its full potential.
Grow and utilize the strategic toolkit and have a strong knowledge of the research tools we use to support any research you conduct.
Ensure that for the projects you are involved with, the strategy is considered and adhered to throughout all stages of the project’s life cycle.
Adapt to working across digital projects, extensive research projects, brand development, and workshops depending on your client’s needs.
Requirements
What we’d like to see from you:
Previous experience of leading client relationships in a similar environment
Experience of leading and mentoring others
Able to critically assess the performance of an account and can proactively take action to address areas of underperformance
A persuasive and confident approach to projects
Excellent written and oral communication skills
Effective team management capabilities
Demonstrate a positive, professional, solutions-oriented attitude at all times
What We Offer
What you can expect from us:
A supportive and challenging environment in which you will have the opportunity to learn, grow, and make an impact that matters.
#LYNXLife and #LXAcademy internal programs
Starting holiday allowance of 28 days annual leave + Bank Holidays, with increasing allowance connected to length of service
Option to buy, carry or sell holidays
Early Friday finish throughout the year
Seasonal working hours
Enhanced family leave, pay, and return to work benefit scheme
Extensive L&D support
Sabbatical opportunities
Season ticket interest-free loans for travel
Cycle to work scheme
Life insurance (4x salary)
Company pension scheme
Fully compensated company events
Volunteer days
Wellbeing program including sports clubs, discounted gym memberships, free onsite flu vaccinations, extended lunch breaks on Wellness Wednesdays, and much more
+Medicash healthcare benefit
24/7 access to a free, confidential, and independent Employee Assistance Programme
Workplace nursery benefit
Get in touch to find out how we can make an impact that matters together.
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