Senior Brand Marketing Manager

Overview
Home. There’s no place like it. And there’s no feeling like helping people create the joy of feeling truly at home. At Dunelm, that’s what we do. We’re the UK's number one choice for homewares because we make home life lovelier for our customers. And the caring and supportive culture we've created makes this a place you'll feel right at home too.
We are the UK’s Number One homewares retailer offering over 70,000 productsbuilding a consumer-focused total retail business that delights customers through our multichannel operation.
We are ambitious in our plans to drive further expansion of the business to more customers, shopping more frequently, with more choice, enhanced digital and physical services, and new capabilities to innovate and operate at pace in a fast-changing landscape. In developing the business for the long-term benefit of our customers, we are investing in our supply chain, stores and technology to improve the customer proposition as we move forward.
Department Overview
The purpose of the Brand Marketing team is to make Dunelm famous as the “Home of Homes”, by driving spontaneous awareness of Dunelm and its many categories. We are no1 in the market for home furnishings, but we sell so much more.
The brand marketing team start with the customer, working with insight to really understand their needs and wants and how they differ across the year. Bringing this together with the design, commercial, online and retail teams. To create campaigns and propositions that are executed these across all customer facing channels.
Find your happy place
Dunelm is committed to becoming a fully inclusive business that is representative of our customers and locations. We recognise the value in diversity and welcome applications from all candidates regardless of sex, age, race, religion, ability, gender or sexual identity, socio-economic background or education. We are committed to making Dunelm a place where everyone can enjoy a successful career and have systems in place to support all ourcolleagues. We are seeking applications from candidates who share our values and celebrate diversity in all its forms.
What you'll be doing
The senior brand marketing manager is at the start, middle and end of the marketing planning process. Working with the head of marketing and marketing director to set the strategy for the year alongside our insight, analytics, finance, online and retail teams.
Then through cross functional working across our commercial and design teams you will understand the best of Dunelm, then hand in hand with the creative teams you will design stories and propositions that solidify Dunelm as the Home of Homes for the year.
Once we have set the plan for the year. The senior Brand marketing manager will then lead the planning process for various campaigns as described by the yearly marketing calendar.
The campaign planning process brings together a team of individuals across marketing, creative and channels to build and execute the campaigns and propositions that you have created. The senior brand marketing manager will create the brief to excite the creative and channel teams then project manage the campaign through its core stage gates from brief, creative development, execution and finally into review. Building the foundations for the next years planning process.
Role Responsibilities
A love for getting under the skin of the customer
Collaboratively working with others to create market leading customer propositions.
The ability to clearly articulate your thinking and excite those around you
Ownership of the inputs & reviewing the outputs of all seasonal strategic briefs whilst aligning key stakeholders around the business
Responsibility for the smooth, efficient, effective execution of the marketing campaigns/propositions assigned to you and your team
All whilst bringing a sense of joy to the role, team and business.
What we'll look for in you
Experience in a fast moving retail environment in a similar marketing planning role
Excellent communication skills to provide clear, simple, and succinct messages that engage others (verbal and written)
Excellent organisational planning skills
A strong networker, ability to maintain strong working relationships both internal and external
A track record of delivering through others
Experienced presenting both in person and on teams
Basic understanding of retail marketing channels
Commercial acumen
Ability to analyse data to create meaningful action
Problem-solving skills with well thought through outcomes
A team player, not afraid to think outside the box and drive the brand forward
Experience of managing people/ teams
Ability to digest and act on insight and analysis
Creative thinker
Awareness of ALT advertising and media planning
Omni-channel homewares retail experience.
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