Senior Brand Manager

If you are ambitious, self-motivated, hardworking and a team player and interested in growing your career with an International FMCG business, please read through our job opportunity.KEY RESPONSIBILITIESDevelop and produce 3-year strategic brand growth plans, to deliver net profit and gross sales targets. Input brand numbers into sales, margin and overhead budgets and forecasts for UK Region.Present brand strategy updates to internal and external customers, ensuring all parties have a clear understanding of brand strategy and deliverables.Monitor brand performance, though internal and external measures and implement corrective action as required to retrieve deficits, performing regular health checks.Proactively identify opportunities through analysis, intelligence and business competence and compile commercial proposals for the businessPrepare and recommend required advertising / trade spends to meet the 3-year plans and annual objectives.Employ marketing mix strategies, ensuring attention to optimise pack architecture, pricing, and promotional strategies for brands across the customer baseWork collaboratively with external agencies to drive brand awareness and develop brand campaigns, then monitor and evaluate performance against targets, taking corrective action when needed.Manage external agency rosters responsible for the brands websites, digital and social platformsCommission market research as required, to understand any key brand issues, test new opportunities and validate assumptions.Liaise with Product Managers to develop and implement, via NPI process, relevant NPD/EPD to maximise profitability and facilitate growth.Competently manage projects, ensuring all processes are followed, financial
evaluations/justifications
completed, and delivery is on time and on budget.REQUIREMENTSStrong Brand Management experienceExperience within FMCG categoryCommercially aware, with demonstrated success in growing brandsHighly numerate with strong analytical abilityA strategic and entrepreneurial mindsetA flare for trying new approaches and not afraid to fail or do something for the first timeThe ability to adapt quickly and recommend optimisation and growth strategiesStrong experience in managing stakeholdersA proactive approach and a passion for making things happenAn intensely curious and inquisitive natureExcellent problem-solving skills with an ability to navigate complexityKEY RESULT AREASFull P&L brand accountability. Volume, NSV and margin targetsDevelopment of 3-year brand growth plans to deliver net profit and gross sales targets.Drive distribution of existing and new branded products.Launch brands in new channels and retail outlets (Amazon priority)Increase brand share targets and relevant brand metrics, including penetration and AWOPIncrease digital and social media metrics in line with growth plansSuccessful implementation of plans and projects, on time and on budgetBEHAVIOURAL COMPETENCIESSkilled in front of customers / retailersMust hold excellent interpersonal skills and experience of cross functional team collaborationThe position requires strong attention to details and team working attitude, multitasking approach, and ability to deliver on time vs targetsTECHNICAL COMPETENCIESDegree educated in business / marketing field (or professional equivalent)Minimum of 5 years FMCG brand / commercial and marketing experienceStrong Brand Management experienceDetailed understanding and appreciation of UK Grocery retailingCommercial experience and able to interrogate a brand P&LProven ability to proactively identify opportunities and present a viable business caseExperienced at delivering profitable growth / future cash flow generation through comprehensive strategic brand plans.Experience managing external agenciesCommercially focused marketer across a range of disciplines; brand management, brand communications, digital / social marketing, and trade marketingSkilled in understanding complex data (market intelligence, competitor insights, consumer /shopper trends) and translate into actionable insights that are relevant and easily understoodExperienced of trademarks and design registrationIntermediate of understanding of the NPD/EPD processTeamworkWork together, learn from mistakes, support each other, and respect others opinions regardless of your own views.Think of the needs of the team and focus on the achievement of collective results.Handle any issue as one team and hold each other accountable for delivering results.Have the moral courage to bring all topics and difficult issues on the table for discussion, and commit to decisions collectively taken.LeadershipCreate an environment that encourages teamwork, engagement, and communication.Set the tone for a focus on results and define goals that are specific and actionable.Take the lead and responsibility, move forward without hesitation, and solve problems quickly.EngagementBe present and participate in the realisation of our mission, vision and goals.Buy in to decisions, commit to plans, and always look for improvement.Join in on discussions and debates.Act with speed, agility, and confidence.CommunicationBe genuinely open with one another.Talk and listen to each other.Challenge each other.Don’t be afraid to ask for help.This job description describes the key areas of the post but is not exhaustive. The job description is subject to review and amendments in line with the needs of the business.I acknowledge receipt of this job description and agree to undertake the tasks, responsibilities and activities set out in order to achieve the described key results.Privacy Statement: We will use the personal information that you have submitted to us in order to consider your application for the relevant role. Your privacy is important to us. Please check our Job Applicant Privacy Notice on our career opportunities page
which explains the purposes for which we will use your personal information and the ways in which we will handle and retain your information. It also explains the rights you have in relation to your information, and how to contact us with any queries or requests.About Us McBride is the leading supplier of Private Label Household and professional cleaning/hygiene products for Europe's largest and most successful retailers as well as producing own brand products. The formula for our success is quite straightforward: we work by our Key Values – Always Committed, Working Together, Aspire to be the best and Giving and Taking Accountability to create a positive environment for all McBride employees.
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