Senior Audience Marketing Manager Brighton, East Sussex, United Kingdom - Marketing

OverviewAvalara is seeking an Audience Manager to plan and execute demand generation programs. You will understand prospects and their main needs, identifying business trends, developing messaging and go-to-market strategies, and partnering with channel owners on all elements of the demand mix. You will report into the Director of Prospect Marketing and work from the Brighton office for 1-2 days per week. ResponsibilitiesDevelop and execute campaign strategies for target products/audiences, integrating industry trends, personas, pain points, use cases, value proposition, differentiators, messaging, and competitive intelligenceDevelop compelling content and messaging that addresses business needs/challenges, in partnership with content, product marketing, sales and other teamsOrchestrate data-driven buyer journeys for both paid and organic channels (i.e. web, email, content syndication, ABM, paid search, paid social, organic social, SEO, events, and direct mail) to generate pipelineAnalyse reporting and generate insights on campaign and funnel metrics on a monthly basisPlan strategy and messaging for important industry events and webinars, in partnership with the event teamCollaborate with and influence cross-functional teams to plan audience strategiesWork with the sales and revenue operations teams to develop acquisition sequences and training Qualifications5+ years marketing experience, including experience in B2B demand marketingProven experience working and collaborating with cross-functional teamsDemonstrated experience using a data-driven approach to marketing with accountability for resultsPrior experience in demand generation or acquisition marketingGlobal experiencePrior experience providing direct support to sales teamsExperience with CRM automation tools (e.g. Salesforce.com), marketing automation platforms (e.g. Eloqua), and analytic tools (e.g. PowerBI)#LI-LS1#LI-HYBRID About AvalaraAbout Avalara:We’re building cloud-based tax compliance solutions to handle every transaction in the world. Imagine every transaction you make — every tank of gas, cup of coffee, or pair of sneakers, every movie ticket, meal kit, or streamed song, every sensor-to-sensor ping. Nearly every time you make a purchase, physical or digital, there’s an accompanying unique and nuanced tax compliance calculation. The logic behind calculating taxes — the rules, rates, and boundaries is a global, layered, three-dimensional mess of complexity, with compliance dictated by governments and applied by every business, every day.Avalara works with businesses of all sizes, all over the world — from corner stores to gigantic global retailers — to calculate tax accurately and automatically, at speeds measured in milliseconds. That’s a massive technical challenge, in terms of scale, reliability, and complexity, and we do it better than anyone. That’s why we’re growing fast. Headquartered in Seattle, Avalara has offices across the U.S. and around the world, in Brazil, Canada, India, U.K, Belgium and across Europe.Equal Opportunities: Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, colour, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.
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