Senior Analyst

As the Senior Analyst you will be providing key insights to support strategic decisions, drive automation by using existing tools and proposing the use of new ones. You will also lead all reporting including post campaign analysis, sentiment and conversation analysis.You will build measurement frameworks, set KPIs and execute media measurement to drive business goals across brand media. The Senior Analyst
will be the go to person for campaign insights and reporting, and driving forward our strategic data roadmap for a major luxury brand. Collaborating with the Strategy lead and Social leads to identify ways to better deliver media based on insightful data analysis.This role will be supported by a junior analyst.Key Responsibilities Work closely with Strategy and Social leads to identify new opportunities to improve media performance through testing, analysis, insights and recommendationsWork with the broader team to implement data-driven media campaigns, set KPIs and define measurement frameworksLead campaign reporting and post campaign analysis, including client readoutsDrive forward Learning Agenda through hypothesis testing and tool adoptionTake ownership of data deliverables and lead client communications projects with oversight from social and operational leadsThrive in a fast-paced and deadline-driven environment by managing multiple projects and work streamsCoordinate data integration projects by merging multiple data sources into day to day reportingProvide industry and competitors analysis, set benchmarks and identify what success looks like for clients from a measurement perspectiveManaging one direct reportQualificationsTo be successful in this role you will need:A curious and passionate degree educated individualExtensive experience with paid digital media (a minimum of 6 years experience in a media agency, client side or equivalent)Background in media performance reporting and optimizationsIn-depth experience analysing and interpreting data from media sources such as ad servers, web analytics, social media platforms, and DSPsUnderstanding of data applications, offerings in the industryStrong oral and written communication skillsExcellent attention to detailComfortable in client-facing roleExperience with automation tools (understanding of Sprinklr products is a benefit, but not a requirement)Additional InformationPublicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you. #LI-Hybrid
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