Retail Marketing Executive

Position:Retail Marketing Executive
Salary: GBP 27.5K-30K
Location: London
Hours: Full-time (40 hours per week)
Purpose Of Role
As Retail Marketing Executive, you will:
• Be responsible for the execution of the retail marketing plan.
• Support with the planning and execution of social media and email marketing strategies, working with agencies and media outlets to coordinate campaign activities.
• Assist in the development of marketing strategies that drive traffic and revenue to the physical and online shops.
• Coordinating the production of photography for the retail business, identifying the appropriate channels, and adapting the images accordingly.
• Working within the Retail Marketing Team and with the Marketing & Communications Team to achieve success across a variety of channels, ensuring that the retail marketing plan aligns with the wider activities.
• Understanding and embodying the company style guide and tone of voice, ensuring that it is incorporated into all marketing communications.
Key Relationships
Internal
- Retail Marketing Manager
- eCommerce & Digital Content Executive
- Merchandising Team
- Retail Experience Team
- Marketing & Communications Team
External
- Marketing & Digital Agencies
- Brands, Makers and Producers
- Photographers and Videographers
Key Duties
Overall
- Support the implementation of the Retail Marketing Plan.
- Work collaboratively with the Buying & Merchandising team, Retail Marketing team, and Front of House team to deliver multi-channel product launches.
- Assist with the management of all retail promotional materials (printed and digital) including but not-limited to event flyers, POP labels, onsite marketing, digital screens, and A Board content.
- Assist with the production of all retail visual assets, including photography and videography.
- Work with the Front of House team to deliver an omnichannel retail experience.
Social media
- Support with executing social media plans for the retail business by creating engaging posts for Facebook, Instagram, and other channels, that drive click-throughs to the online shop that result in conversions.
Email & Paid Advertising
- Coordinate and plan newsletter content in line with the Retail Marketing Plan.
- Help maintain relationships with media buying and digital agencies, supporting the day-to-day coordination of campaign activities, and supplying assets (copy and imagery).
eCommerce & Photography
- Plan and execute photography and videography for the retail business in collaboration with the eCommerce & Digital Content Executive, adapting images for the appropriate channels, including the eCommerce site, social media, newsletter, paid media, and print advertising campaigns.
- Support with the optimization of all digital content, working with external agencies to enhance SEO.
- Monitor the inbox for the online shop and respond to customer service queries where required.
Professional Experience, Capabilities and Qualities
Experience
• At least 1-2 years experience working in a similar retail marketing role.
• Excellent copywriting skills, with the ability to adapt tone to suit different channels.
• Knowledge of social media platforms, specifically, Facebook, Instagram, LinkedIn, YouTube, X (Twitter), and Pinterest, and experience with social media scheduling and listening platforms (e.g. Sprout Social).
• Experience using email marketing platforms (e.g. Dotdigital).
• SEO skills and knowledge.
• Proven experience in coordinating photoshoots for eCommerce and marketing channels.
• Core IT skills, including proficiency in MS Office suite.
• Experience working across different teams.
• Practised in delivering to tight deadlines.
• An understanding of Japan and Japanese cultures is preferred
Capabilities
• Excellent written and spoken English at a native level.
• An ability to manage daily tasks in an organized and time-effective manner.
• A methodical approach to responsibilities with a strong attention to detail.
• Strong interpersonal and communication skills.
• Self-motivated and proactive approach to responsibilities.
• A participative team player with an inclusive approach towards all colleagues.
Qualities
Communicator Able to convey messages effectively, to both wide and specific audiences. Drives excellence and brand quality through exceptional eCommerce content.
Effectiveness Strong planning and implementation skills ensuring that product is launched and curated online to maximise engagement and sales through eCommerce Efficiency Organised and self-motivated; able to work across a wide partner group both internally
and externally.
Versatility Adapt your approach when necessary and have a number of different styles in your repertoire. Have empathy and emotional intelligence to understand what style to use in which situation.
Work Environment
- On site work at London
- Standard working hours are Monday to Friday, 8 hours per day, with core hours from 10am to 3pm
- Some duties will be carried out in the company public spaces.
- Occasional after-hours event-related work may (evenings and weekends) may be required.
- Our aim is for a flexible approach to work locations, balancing regular on-site presence and working remotely. The mix of office-based working and remote working will be determined by business need and role requirements.
BENEFITS
- Generous holiday allowance – up to 36 days per year inclusive of public and bank holidays
- Group life insurance scheme
- Remote GP service including access to physiotherapy, mental health support and wellbeing advice
- Cycle to work scheme
*Candidate must have right to work in UK as the company does not provide the visa sponsorship.
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