Research Manager, Intelligence & Insights

About Us:
Citizen Relations is an international public relations agency with a well established UK presence. We create meaningful moments and impactful change that the world needs to see, authentically influencing brands into conversations in a way that matters.
Our POV is simple. Consumers of all kinds have evolved - they are more informed and more skeptical than ever before. In order to make a connection, you have to find common ground between people and your company and what you stand for. When you do it right, you earn their attention and actions and a changed perspective, behavior or attitude. And this approach has worked, allowing us to get results for some of the biggest brands in the world - and win some awards along the way.
About the role:
We partner with our clients to grow their brand and positively impact culture. The Intelligence & Insights (I&I) team is the research, reporting and measurement arm of Citizen Relations. Our team is composed of Analysts & Research professionals dedicated to understanding consumer behavior and brand performance through a modern earned media lens. The successful candidate will report directly to the VP, Intelligence & Insights.
We’re looking to hire a
Research Manager
for our growing Intelligence & Insights team to help uncover audience, category and cultural insights to create breakthrough earned-centric campaigns. This role will be directly responsible for informing marketing and communications decisions for our UK clients.
At Citizen the I&I team ensures those are the right conversations reaching the right people.
Responsibilities:
Project Intake
Directly responsible for working with client teams directly to understand their brand and comms challenges and determining the best approach and solution from a research perspective in assisting and identifying a way forward.
Project lead
Directly tackle work in the UK and Europe and be the main point of counsel and execution for all research tasks.
People Manager
This manager will be required to manage analysts in the UK as we grow our Intelligence & Insights practice in the market.
Reporting & Monitoring Lead
As our I&I practice in the UK is new, we will need the research manager to support downstream from time-to-time until a team is built out. This means developing media and conversational insights dashboards with analysts based in other regions.
Entrepreneurial & Curious At Heart
Excitement about ways to improve our research product, and a passion for identifying opportunities to experiment with new ResTech, - is a must. We need someone who loves uncovering consumer truths and market insights as much as we do. We need someone who wants to help us grow our approach and product.
Storyteller & Consumer Advocate
Build high impact business material and presentations to clients and internal senior stakeholders that inspire decision making and intelligent discourse. We need someone who will staunchly defend the data, be the voice of the consumer, and advocate for the right decisions based on market intelligence.
Digital Strategy Partner
Work with our SVP, Digital Strategy in our London offices to ensure consumer and market insights are being integrated into strategy planning for social, digital, and influencer/creator work in the region.
Qualifications:
5-6 years of market research experience
Must have agency/supplier side experience
Extensive experience designing, fielding, executing quantitative studies
Working knowledge and experience of using social listening to identify consumer and cultural insights
Working knowledge and experience with syndicated research SAAS platforms like MRI-Simmons, GWI, Resonate
Extensive experience with statistical analysis
Experienced in R, SPSS, Wincross or Q
Passionate about understanding consumer behavior and cultural trends
Experience presenting to stakeholders
Flexible in remote or hybrid work environments
We’re humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We’ll reach out directly to those we’d like to meet for an interview.
Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Citizen Relations what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.
We’re part of the Plus Company - the Entrepreneurial Network!
Plus Company is a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.
Together with Plus Company agencies, we use our collective strengths to form bespoke, innovative and integrated teams that deliver a positive impact on your business. That means faster time to market, less bureaucracy to navigate, and no end to the creative magic-making for our clients.