Research & Insight Analyst (UK)

London, United Kingdom
| Posted on 04/11/#####
Our client is a pioneer in the global ecosystem of indie agencies, known for delivering best-in-class data-informed creative solutions for world-renowned brands. Recognized by the Financial Times as one of the#####0 fastest-growing companies in Europe for four consecutive years, our client operates across 15 countries in Europe, the US, and Latin America. With a team of over 400 employees and 14 offices, they serve 55 markets with a portfolio of 100+ AAA customers, crafting award-winning end-to-end digital campaigns for brands such as Kia, Mondelez, Disney, Bimbo, Formula 1, Philips, Beiersdorf, Heineken, Unilever, Nestle, and many others.
This is your chance to go beyond the ordinary and make a mark in the industry, all while working with iconic brands and a dynamic team of experts.
Your Mission
Will drive social listening efforts, monitoring and analyzing digital conversations across various platforms. This person will actively work on Monthly /Quarterly reporting to delivery actionable content led insights across platforms for our key retainer clients to inform marketing strategies and improve customer engagement. The role demands a blend of technical and analytical skills, with a good understanding of social media platform and their key KPIs.
Job Functions
Tool Management and Data Analysis:
Operate and manage social listening tools such as Sprinklr, Radarly, and Audiense to aggregate and interpret data for clients
Prepare monthly/quarterly reports and visualisations to communicate insights
Design to automate regular deliverables for clients for maintenance and reporting
Help in creating visualizations and infographics to represent data findings.
Research:
Assist the insights team in analyzing social media data to identify trends, insights, and consumer sentiments based on client objectives.
Conduct secondary research to complement social listening insights.
Support the insights team in developing social media strategies for clients.
Stay updated with the latest trends in social media and digital marketing to inform analysis.
Collaboration and Communication:
Work closely with the insights and analytics team to define research goals and objectives.
Present findings and insights in team meetings and contribute to strategy discussions.
Technical Proficiency:
Strong analytical skills with an ability to interpret data and generate insights. Requirements Experience and Qualification:
Background related to Market Research, Marketing, Communications, Business Administration or a related field.
Demonstrated interest/experience in social media analytics, digital marketing, market research, business intelligence or data science analytics.
Technical Skills:
Experience in operating social listening tools (e.g. Sprinklr) to gather and interpret client data.
Skilled in using Microsoft Office suite, Google workspaces to effectively communicate insights.
Understanding of social media platforms, their unique KPIs, and leveraging this knowledge to inform strategy.
UK profile: additional languages are a bonus (e.g. Chinese)
Use of data science tools/coding it’s a bonus: Python, R package etc
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