Promotions Senior Executive (FTC)

Company DescriptionUniversal Destinations & Experiences is comprised of Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan, Universal Studios Singapore and Universal Beijing Resort. We are a universe of opportunities for people who have a lot to offer. It takes a special kind of person to promote all of our destinations. An individual who knows how to be part of a team. Someone with a sense of fun who’s serious about their work. Universal’s theme parks offer exactly the kind of holiday families crave – bringing together popular culture’s most compelling stories, characters and adventures to create some of the world’s most innovative and entertaining attraction experiences. We embrace the power of cultural diversity and inclusion and continuously strive to maintain a team that is a reflection of our global audience. Join us if you want to collaborate, innovate, develop, and deliver the most compelling entertainment experiences imaginable that drive growth for the Universal brand around the world. Universal Destinations & Experiences provides world-class entertainment destinations with signature theme parks that create unparalleled entertainment.Job DescriptionReporting to the Marketing, PR & Communications Director this role supports proactive and reactive promotional partnerships across EMEA to drive awareness of Universal Destinations & Experiences – primarily Universal Orlando Resort and Universal Studios Hollywood - leading to increased sales in holiday packages and an increase in ticket penetration. Additionally, the position will support the Marketing, PR & Communications Director on NBCUniversal Symphony promotional efforts on an ad-hoc basis.Overall purpose: To support the development of a comprehensive and aligned strategic promotions plan, laddering up to the overarching strategic priorities, with market relevance, generating meaningful and commercially viable earned media campaigns.RESPONSIBILITIESPlanning and Research (25%)Supporting the delivery of business objectives by helping to develop the overall promotions plan across a vast array of partnerships with like-minded brands including, but not limited to, TV, radio, online, print, FMCG, retail, social and NBCUniversal internal brands in the EMEA regionEffectively balance short-term promotional efforts with further-out planning; enhance future campaigns through ongoing analysis and learnings of previous initiativesProduce documents which recommend new promotional campaigns and identify story telling approach based on core business strategy, current market conditions and the audience segment of the promotional partnerPresent new Promotional campaigns to wider US team in order to secure leadership buy-in for security of budget and team resourcingAssist the Marketing, PR & Communications Director in working with compliance and legal to ensure brand, business and IP integrity and process adherenceCreative Delivery (25%)Work closely with Marketing, PR & Communications Director on delivery of campaigns, including promotional broadcast shoots (TV, radio and online) from concept to implementationFocus on delivering campaigns to budget and to set timelinesBalance complex creative requirements, satisfying campaign strategy whilst also factoring in promotional partner brand needs, IP guidelines and legal requirements Successful balance & representation of destination/product offering, based on strategic objective and context (e.g. audience & medium)Keeps clear sight of creative production timings, securing timely stakeholder approvals and proactively plans contingencies to remove risk where possibleReporting & Tracking (10%)Devise reports, presentations and PCA’s to analyse campaign performance, key learnings and best practice moving forwardAll promotions to be tracked in key strategic planning documents, utilized on a weekly basis and shared with the wider promotional team Competitor (5%)Monitor daily news, travel market trends, along with competitor promotional activity and threats to build out contingencies and protect the EMEA businessOther (10%)Manage daily correspondence; assess opportunities and other duties as requiredOther key ResponsibilitiesAdhering to Universal brand guidelines and legal requirements in both 3rd party and/or in-house creativeConduct external meetings in order to strengthen current promotional partnerships, or establish new relationshipsInternal Operations/ Relationship ManagementAssisting Universal Orlando Resort and Universal Studios Hollywood personnel in the delivery of promotional activities, all relevant information and requests for the UK/EMEA markets are sent in a clear and timely fashionCollaborate with internal US promotional and Symphony teams to share both market updates and best practicesCollaborate with EMEA PR team on joint partnership campaigns that involve both disciplines QualificationsAbout YouAdaptable, agile & flexible – able to pivot quickly, adapt strategies and deal with changePassionate about travel, promotions, brand management and consumer behaviour; fosters open dialogue around market trends, consumer behaviour and promotional insightsStrategic outlook, capable of balancing long-term and more tactical needs where requiredRelationship builder – builds a strong network of contacts across the organisation and beyondStrong communicator – flexible dependent on audience and able to influence stakeholdersCreative problem solver – innovative approach to addressing business challengesBusiness Experience/Education/Skill RequirementsDemonstrate experience of working in a team environment; strong team player and ability to build effective relationships quickly and effectivelyProven interest and awareness of promotionsExceptional time management skills coupled with the ability to effectively prioritise workload to meet tight deadlinesGood knowledge of legal terminology and past experience of working with legal documentation Previous experience of working with licensed partner propertyExperience of working within the Travel Industry/Entertainment IndustryHas a foundation ‘black book’ of contacts across the promotional industry Additional InformationNBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or accessnbcunicareers.com as a result of your disability. You can request reasonable accommodations by ##### .
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