Product Marketing Strategist

This position will be 1-3 days in our Bedford office or as needed based on requirements of the role and/or collaboration with sales team members.Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.Service Express is looking for a Product Marketing Strategist to join our global team!Are you passionate about product positioning, messaging, and driving competitive differentiation? Do you thrive on enabling Sales and Marketing teams to work seamlessly and efficiently? We're seeking a dynamic individual to take charge of these responsibilities and more.As a Product Marketing Strategist, you'll be at the forefront of shaping our product's identity in the market. Your role involves crafting compelling messaging, facilitating communication across our global community, and driving the creation and execution of marketing plans. With a focus on data-driven decision-making, you'll optimise our marketing efforts to achieve tangible results.What You Will Do:Maintain an up to date and continuously evolving understanding of the Managed Infrastructure Services offering, IBM Power Platform, and related customer strategies and challenges as well as the Service Express catalogue of solutions related to those MIS & IBM specific challengesDevelops Go-to market strategy and global roadmap of new branded solutions and services, alongside our ELT, Service and Product leadersPrimary member from Marketing team who works with Service, and Product & Innovation to prioritise and release new features based on needs of our customersResponsible for providing timeline and gathering resources to execute product roadmapChampion new ideas and concepts to create effective engaging content based on what they see in the market and/or product categories.Partner with Brand team to plan and execute product marketing campaignsOverall project manager responsibilities include planning, executing, communicating and future maintenance of any productResponsible for partnering with web team to review SEO and paid advertising efforts to keep our website competitive for the MIS portfolioCommunicates with marketing team members and Sales Enablement team to coordinate and communicate all future releases and upgrades to associated partiesContinuously audit content to ensure all sales and marketing materials are up to date and consistent with message and offeringBuild relationships with the internal salesforce; communicate with them regularly to listen and extract from field experiences to generate new strategies.Partner with Demand Generation on go to market strategies and campaign reporting. Utilize intent tools to assist lead generation and funnel conversionsUpholds Global marketing team standards within European headquarters by supporting regional requestsMaintains inventory of printed collateral, giveaways and apparel in European headquartersAttends European sales meetings and huddles (as needed) as a representative of the global marketing teamWhat You Will Bring:Must have previous experience with product marketingMust be a self starter that can work independentlyTask oriented with a drive to take things over the finish lineAbility to adapt and be resourceful within a rapidly changing environmentStrategic and innovative thinker and looks to find new ways to do thingsExcellent communication and interpersonal skillsWhat you will get?Up to £70,000 annual salary depending on experience + 15% annual discretionary bonusLifestyle Benefits, Employee Assistance Program, Life assurance, Private Medical Insurance and more.Paid volunteer hoursA Collaborative company that focuses on providing our employees and customers through the best experienceOn site Gym and use of personal trainers#LI-hybridService Express is an equal opportunity employer. Authorization to work in the country you are applying to is a precondition of employment. Service Express does not sponsor applicants for work visas.We process your information in accordance with our Privacy Policy. For European residents, click here to review our fair processing notice. %7492914% %%marketing%%