Product Marketing Manager

IQ Talent Solutions are delighted to be recruiting a Marketing Manager for one of our most prestigious clients who are a global industry leader in the print sector. The role can be performed fully remotely with occasional internatioal travel. The role will pay a competitive basic salary, bonus, car allowance and industry leading benefits.The Product and Marketing Manager is a key role in the evolution and growth of our client’s business and will be responsible for translating customer/market insights and industry knowledge into winning propositions. The successful candidate will manage the assigned Printhead and Textile solutions/services within the portfolio, developing roadmaps, defining commercial and marketing positioning for the assigned solutions and services and will be responsible for the realisation and introduction of these solutions and services into various markets.What is expected of the Product and Marketing Manager?Product management activities for the assigned products and services, in close collaboration with strategic partners .Develop, assigned services roadmap, and market propositions based on customer, and competitor analyses, to ensure the offerings are leading the market needs and expectationsValue proposition development based on customer insightsSupport sales, including making prospect/customer visits, providing sales training content, contributing to internal and external social communities/blogs/portals, and facilitating sales training activitiesFacilitate pricing (price setting) decisions and margin optimizationSupport upstream marketing activities (e.g. buyer personas, competitive positioning, market requirements, launch plan) and drive engagement with commercial teamsOversee the creation of product specific content assets that will be used across the sales journey. Collaborate with internal stakeholders and external agencies.Document product requirements, user stories and artifacts to support the product development processSupport event participation, securing locations, consulting booth builders/design consultants and managing event fulfilment.Monitor partner adoption and use to determine which features/functionality would enhance future versions.Support or manage relevant strategic partnerships as neededWrite and initiate regional plans for product management, sales enablement and launchSupport sales with marketing program to generate leads and progressing sales cyclesWhat we look for in a Product and Marketing Manager?At least 5 years of marketing or product management experience, ideally working in industrial/production print industryExperience/knowledge in Inkjet technology with awareness of A2D transitions in multiple vertical sectorsRelated region/market/industry experience preferredDemonstrated experience creating and managing a portfolio segmentPrevious product marketing or solution marketing experience strongly preferredAbility to conduct market, competitor, and customer research to gather insight, assess market opportunities and make business cases for investmentAbility to understand market trends, development supply chain, competitive strategies, with an ability to translate into future roadmap.Ability to develop and define strategies for new offeringsStrong customer relations and technology understanding. The ability to credibly speak about the technology, applications, and business outcomes with stakeholders, and represent the business at customers and industry eventWhat the Product and Marketing Manager will receive?Competitive basic salaryAnnual bonusIndustry leading benefits packageOpportunity to work for a leading, global brandInterQuest Group is acting as an employment agency for this vacancy. InterQuest Group is an equal opportunities employer and we welcome applications from all suitably qualified persons regardless of age, disability, gender, religion/belief, race, marriage, civil partnership, pregnancy, maternity, sex or sexual orientation. Please make us aware if you require any reasonable adjustments throughout the recruitment process.For more information about this role, please contact:Our client who offers finance to customers who are not accepted by the mainstream lenders and has built up a reputation for providing a strong product...Our client provides enterprise technology platforms and services which support large-scale digital transformation who due expansion is seeking to recr...Our client is a UK bank with the culture and spirit of a fast-moving, disruptive tech company who are looking to recruit an Onboarding Executive to jo...
#J-18808-Ljbffr