Product Marketing Manager - Process Mining

Job Responsibilities:
Develop product positioning and messaging that differentiates ABBYY Process Intelligence in the process mining, process discovery, and process analytics market
Sales/Partner enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling of your products and solutions
Perform target market research; analyze customer needs and competitive products to: create effective product positioning and messaging; communicate product value to sales teams, develop sales tools. Be the expert on buyers/customers, how they buy and their buying criteria; be the expert on competition and how to win against them with the customers
Develop marketing, thought leadership, and sales materials/assets to support demand generation, customer journey, and thought leadership campaigns
Engage with leading analyst and consulting firms as our expert in process intelligence
Demand generation – support digital marketing with campaign strategies of the Demand Generation team that drive awareness, pipeline, and pipeline progression
Product launch – develop strategy and plans for new product launch and releases. In collaboration with cross-functional teams ensure successful execution / implementation of such strategies and plans. This includes content creation, messaging, briefings, and enablement
In conjunction with Product Management, prioritize product roadmap, features, updates, and maintenance for formal releases to the market and customers
Product Pricing – define and maintain an appropriate product price list to support the organization meet its business growth and sales revenue objectives for this product
Analyst relations – responsible for the ongoing briefing of industry analysts
Other duties as required
Skills, Knowledge and Abilities:
5+ years’ professional experience in product marketing, product management, business/process analyst, or customer success with a focus on process mining, business intelligence, process management, or intelligent automation
Experienced in go-to-market strategies, sales methodologies, strategic lead generation, direct marketing mediums, and SFA/CRM technology platforms
Experience with Process Mining – Ability to be the expert in presenting our vision for Process Intelligence
Experience with SaaS and Cloud products or solutions
Strong understanding of process mining, process analytics, business intelligence and process management use cases, solutions, and products
Experience in conducting Market research and analysis – collection and analysis of data, and development of conclusions
Well versed in Product marketing – development of product positioning statements, messaging, launch plans, and collateral resources (product brochures and presentations), and presenting each of these materials
Background in communicating product requirements, go-to-market strategies, and technical information to development teams
Strong background and expertise in Process Mining, RPA, BPM, ERP, or Intelligent Automation
Excellent presentation and communication skills
Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial
Expertise in buying personas is required, including how they buy and their buying criteria, along with the ability to transfer that knowledge to the sales channel
Education and Experience:
Bachelor’s or foreign equivalent in CS, Engineering, Mathematics, Marketing, or closely-related
15+ years in the enterprise software market of which 10+ year in the capacity of Product Management or Product Marketing and 5+ years’ experience as a people manager
15+ years’ work experience in product marketing and/or product management with at least 10+ of those years in a field facing role for enterprise (B2B) software products
Desired Qualifications and Skills:
MBA or Master’s degree in related field a plus
Pragmatic Marketing Certified
Domestic/international travel: 25-50% of time to meet with colleagues and customers, and to represent ABBYY at trade shows.
Here are some of our local benefits:
25 vacation days per year
Private health insurance
Private pension (up to 5% EE and 4% ER)
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