Product Marketing Lead

Before you read the details of this role, there’s something you should know. At Matter Labs, we don’t see ourselves as a company, but as a highly aligned global team on a single mission: to accelerate the mass adoption of crypto for personal sovereignty.
Our core technology – zkSync Era – is a layer 2 rollup that uses advanced cryptography called zero-knowledge proofs to scale Ethereum without compromising on security or decentralization. zkSync Era is EVM compatible, which means projects on Ethereum and other EVM-based blockchains can easily deploy on zkSync Era to take advantage of low gas fees and high transaction speeds. With a total of $458 million in mission-driven funding, zkSync Era is the first EVM-compatible ZK Rollup to go live on testnet (February 2022) and be deployed on mainnet (October 2022). As we enter the endgame for Ethereum scaling, we are committed to full open source and building in public toward our stated mission [so that even if we fail, the community and the ecosystem will benefit from our contribution]. Read more about working at Matter Labs here. All positions are 100% remote (with the likelihood of optional travel to team and/or industry events).
Please note we are not accepting applications for candidates in the US. If you are based in the US and open to relocating to a location within the below timezone ranges that may be a possibility. Accepted timezones: UTC-5 (EST) to UTC+7 (ICT). Preferred timezones are locations from UTC to UTC+3. We're seeking a skilled and entrepreneurial Product Marketing Lead to expand the network of external developers and teams contributing to zkSync. Additionally, you'll collaborate with crypto projects and major brands that utilize zkSync to introduce innovative offerings to billions of users. In this position, you'll collaborate closely with Product, Engineering, UX, Growth, and Developer Relations teams to shape and implement effective go-to-market strategies. Your role involves enhancing the developer and user experiences through compelling content, managing product story and positioning, overseeing new product launches, and facilitating easy discovery and adoption of new features for the community.
Ultimately, your role will involve uncovering valuable insights, converting them into opportunities for both product and marketing, and motivating teams to take decisive action.What You'll Be Doing
Develop a comprehensive marketing strategy that combines business goals, technical insights, and campaign schedules. Strengthen the expertise of the Growth and Business Development teams to align on target audiences, channels, and countries Craft compelling messages to position zkSync as the premier Ethereum scaling solution. Drive awareness and adoption by showcasing zkSync's value to builders and users
Collaborate closely with marketing and developer advocacy teams to amplify zkSync's visibility among developer audiences to grow the community of builders Partner with Product and Growth teams to clearly outline marketing requirements. Coordinate across various aspects of Growth — including brand design, communications, events, social media, content marketing, ecosystem marketing, education, community and more Lead, organize, and execute product launches and initiatives. Ensure thorough documentation, effective communication, and appeal to the right audiences Conduct user, developer, and market research. Keep tabs on the Ethereum landscape, crypto/blockchain/web3 trends, and industry developments Enhance zkSync’s personas to foster deeper understanding of its target users and address their specific pain points What We Look For in You
Several years of work experience in product marketing with cross-functional experience Passionate and familiar with crypto, including DeFi, NFTs, Infrastructure, Tooling, and other verticals
Experience in growing developer ecosystems Ability to collaborate with others across functions in a highly matrixed organization Experience developing and executing GTM strategies, creating high-impact growth marketing campaigns for technical audiences Familiar with various product marketing techniques Prior expertise in creating engaging user-centric content focused on product and technical features Ability to learn about technical concepts and turn them into powerful campaigns that attract, convert, and retain developers Ability to conduct, interpret, and present qualitative and quantitative feedback and research Strong communication skills in English and proven ability to efficiently work with remote teams Ownership mindset and a track record of successfully accomplished projects Nice to Have
Experience with research utilizing various methods (e.g., usability studies, contextual inquiry, surveys, etc) Previous experience in web3 or blockchain companies/projects Experience working with data/analytics tool Working at Matter Labs At Matter Labs, you have the freedom to work how you want, when you want, and from where you want. We operate in small, focused teams, with no time tracking and minimum bureaucracy. Only results matter. We will provide you with anything you need to learn, grow, and be productive. Our results-only environment means anyone who believes in our mission can join us, regardless of background, sexual orientation, race, gender, and age. Both our team and community are made up of people from different countries, cultures, ethnical and religious backgrounds. That's why, out of politeness and respect, we refrain from opinions on politics, religion, or sex at the workplace.
We designed our culture of freedom and ownership to persist as we scale and to establish the base for a positive-sum community as we move toward full decentralization. Apply now if this role sounds of interest and we aim to get back to you as soon as possible.
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